News

Previous Article Next Article

Seeing is believing: Honda ad plays with reality

By Daniela Walker 27.10.2013 Surrealism : Advert : Campaign

London – Classic optical illusion trickery provided the inspiration for Honda’s latest advertisement, An Impossible Made Possible.

Created by London advertising agency mcgarrybowen, the advert – for European audiences – is a nod to pavement artists who create 3D illusions on a 2D surface. It shows a new Honda CR-V car moving through apparent sculptures that are actually flat, and features other tricks that play with size and shape. The result is a surreal 60-second film that leaves the viewer filled with wonder.

The ad is a commercial application of our Haptic Illusion design direction. Usually seen in product design and event spaces, Honda’s application shows how it can be harnessed in mainstream marketing.

Latest Articles

Shiseido to unveil its first Shiseido Beauty Wellness range

Shiseido to unveil its first Shiseido Beauty Wellness range:

Beauty giant Shiseido is expanding its horizons with the launch of Shiseido Beauty Wellness (SBW),...

Health : Wellness : Beauty

Little Spoon re-imagines a healthier Lunchables for Gen Alpha

Little Spoon re-imagines a healthier Lunchables for Gen Alpha:

Lunchables, the nostalgic staple food from the 1990s and early noughties, has had a makeover. Children’s...

Food&Drink : Youth : Kids

Intuit Mailchimp enters Design Museum to question the future of emails

Intuit Mailchimp enters Design Museum to question the future of emails:

London’s Design Museum unveiled its immersive exhibition, Email is Dead, in collaboration with Intuit...

Design : Technology : Society

Stat: US consumers’ mental health hit hard by low income and inflation

Stat: US consumers’ mental health hit hard by low income and inflation:

A survey released in September 2023 by Atticus, a company helping people in crisis to claim aid from the...

Beauty : Youth : Finance

Carrefour is helping consumers spot shrinkflation in France

Carrefour is helping consumers spot shrinkflation in France:

Carrefour is cementing its position as a cost of living ally for consumers. The supermarket chain has rolled...

Food : Drink : Retail

The Birkenstock and Tekla collection is a homebody heaven

The Birkenstock and Tekla collection is a homebody heaven:

German footwear brand Birkenstock is teaming up with Tekla, a Danish lifestyle label best known for its bed...

Fashion : Home : Health&wellness

New Ritz-Carlton campaign celebrates transformational travel

New Ritz-Carlton campaign celebrates transformational travel :

The Ritz-Carlton Hotel Co has announced a new international marketing campaign celebrating the...

Travel : Luxury : Wellness

Stat: Halloween spending to reach new heights despite cost of living crisis

Stat: Halloween spending to reach new heights despite cost of living crisis:

American households may be suffering from inflation, but they are willing to splurge on holidays like...

Finance : Media & Entertainment : Society

Weight loss drugs such as Ozempic threaten alcohol sales

Weight loss drugs such as Ozempic threaten alcohol sales:

The alcohol industry, which has faced various challenges, now confronts an unexpected threat – GLP-1 weight...

Food & Drink : Society : Health & Wellness

Ganni and Modern Synthesis create a handbag out of bacterial leather

Ganni and Modern Synthesis create a handbag out of bacterial leather :

At the 2023 London Design Festival (LDF), Danish designer Ganni unveiled a one-off edition of its Bou bag...

Fashion : Sustainability : Design

Spaceship meets Italian modernism in Bottega Veneta’s redesigned Paris store

Spaceship meets Italian modernism in Bottega Veneta’s redesigned Paris store:

Luxury fashion house Bottega Veneta has built a futuristic, walnut-walled boutique at 12 Avenue Montaigne in...

Fashion : Luxury : Retail

Cats on a vegan diet may be healthier than those fed meat

Cats on a vegan diet may be healthier than those fed meat:

A September 2023 study, published in the peer-reviewed journal Plos One, has found that cats on a...

Pets : Sustainability : Society

Foresight Friday: Marta Indeka, senior foresight analyst

Foresight Friday: Marta Indeka, senior foresight analyst:

This week, senior foresight analyst Marta Indeka discusses fashion month tops and flops, IRL Pinterest and...

Society : Fashion : Milan Fashion Week

eBay opens the UK’s first pop-up restaurant serving air-fried foods only

eBay opens the UK’s first pop-up restaurant serving air-fried foods only:

eBay and air fryer cookbook author Nathan Anthony have opened the UK’s first ever pop-up air fryer...

Sustainability : Food & Drink : Technology

Superflux unveils the Ecological Intelligence Agency

Superflux unveils the Ecological Intelligence Agency:

Superflux, known for its speculative futures work, has introduced the ground-breaking project, The...

Sustainability : Design : Technology

Stat: The majority of NFT collections no longer have any value

Stat: The majority of NFT collections no longer have any value:

A September 2023 report by cryptocurrency platform dappGambl has found that the majority of non-fungible...

Technology : Media & Entertainment : Finance

Tinder introduces £410 monthly subscription plan for serial daters

Tinder introduces £410 monthly subscription plan for serial daters:

Unveiled in September 2023, Tinder Select is the platform’s new high-end subscription plan offered to its...

Dating : Media & Entertainment : Luxury

South Korea welcomes a second vertical farm café

South Korea welcomes a second vertical farm café:

Sik Mul Sung café is expanding its vertical farm concept with a second location in South Korea.

Design : Food & Drink : Retail

What’s next for beauty?

What’s next for beauty?:

From holographic temporary hair dyes and clean hygiene systems for skincare to multi-sensorial experiences...

Beauty : Health & Wellness : Society

Stat: Agrifood firms believe in regenerative agriculture but adoption is low

Stat: Agrifood firms believe in regenerative agriculture but adoption is low:

A September 2023 study by investor network FAIRR reveals that while most food and retail sector giants view...

Sustainability : Food & Drink : Society

You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.

Discover Our Memberships Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.