What do we use cookies for?
We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.
Seeing is believing: Honda ad plays with reality
London – Classic optical illusion trickery provided the inspiration for Honda’s latest advertisement, An Impossible Made Possible.
Created by London advertising agency mcgarrybowen, the advert – for European audiences – is a nod to pavement artists who create 3D illusions on a 2D surface. It shows a new Honda CR-V car moving through apparent sculptures that are actually flat, and features other tricks that play with size and shape. The result is a surreal 60-second film that leaves the viewer filled with wonder.
The ad is a commercial application of our Haptic Illusion design direction. Usually seen in product design and event spaces, Honda’s application shows how it can be harnessed in mainstream marketing.
Most Recent
1
It’s time for brands to engage with de-growth:
The pace of the last decade combined with a tumultuous 2020 is driving...
2
Agile Artisans:
Revealing a more resilient business model, ethical fashion and homeware...
3
Upgrading urban mobility for the pandemic age:
With public transport use declining worldwide, innovators reveal how more...
4
The next luxury market? It’s the virtual world:
Unmatereality is a Singapore-based studio digitising and gamifying luxury...
5
Trans-positive beauty and wellness campaigns:
Historically entrenched in cisgender heteronormative ideals, health and...
6
Will Covid quell fashion’s ‘more is more’ mindset?:
With smaller brands struggling to stay afloat and larger brands left with...
7
How OffLimits is redefining emotional eating:
Emily Elyse Miller, founder of OffLimits, discusses disrupting the cereal...
8
Money Market: Gen Alpha:
With Generation Alpha largely viewing money as a digital concept, brands’...
9
Low-impact Interfaces:
To cut the carbon emissions of our online consumption, designers are...
10
It’s time to decolonise education, say Gen Z:
Galvanised by the Black Lives Matter movement, Generation Z are using social...
11
Chinese Travel Market:
With Chinese consumers keen to unleash their pent-up spending power, tourism...
12
Moral Commerce:
In the wake of Black Lives Matter, consumers are seeking brand allies and...
13
Inter-Covid Fashion:
In the inter-Covid period, fashion choices are becoming informed by health...
14
Raw and real: a new era for influencer marketing:
A migration towards smaller influencers more deeply in touch with their...
15