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Seeing is believing: Honda ad plays with reality

By Daniela Walker 27.10.2013 Surrealism : Advert : Campaign

London – Classic optical illusion trickery provided the inspiration for Honda’s latest advertisement, An Impossible Made Possible.

Created by London advertising agency mcgarrybowen, the advert – for European audiences – is a nod to pavement artists who create 3D illusions on a 2D surface. It shows a new Honda CR-V car moving through apparent sculptures that are actually flat, and features other tricks that play with size and shape. The result is a surreal 60-second film that leaves the viewer filled with wonder.

The ad is a commercial application of our Haptic Illusion design direction. Usually seen in product design and event spaces, Honda’s application shows how it can be harnessed in mainstream marketing.

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