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Big Ideas
Disney unites its media brands in one big network
Global – The entertainment brand aims to help advertisers engage with its audiences.
Media
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Branding
:
Entertainment
Big Ideas
Brave new world
US – Brave is an ad-blocking web browser that will now pay publishers with Bitcoins.
Brave
:
Ad-blocker
:
Bitcoin
News
Out of the box
US – American sportswear brand Under Armour paradoxically encourages users to get away from technology in its advert for its latest product, the UA...
Under Armour
:
Wearable Tech
:
New Sports Heros
News
Phenomenally thick
UK – Reality tv star Joey Essex is the new face of Batchelor’s Cup a Soup.
Joey Essex
:
Cup A Soup
:
Anti-authenticity Marketing
Big Ideas
Emotional response
Global – Facebook Reactions spells a new era for the like button and could prove a powerful new tool for retailers.
Facebook Reactions
:
Empathy
:
Analytics
Viewpoints
Miriam Pettinen: Augmented Beauty
Miriam Pettinen, senior director of partnerships at Modiface explores the benefits of facial tracking technology for beauty consumers.
ModiFAce
:
Augmented Reality
Viewpoints
Ana Andjelic: Experiential retail
Brand experience beats advertising every time, says digital strategist Ana Andjelic
Retail Experience
:
Seasonless Fashion
:
Retail Futures Forum 2015
Micro Trends
Personality Brands
Brands, retailers and marketers are embracing fictional characters and personae to sell brands and help them better connect with consumers.
Faction Marketing
:
Interiors
:
Storytelling
News
LEO is an e-reading platform removing dyslexia barriers
LEO is a dyslexia-friendly e-reader aiming to break through access barriers for creative students.
Media And Entertainment
:
Technology
:
Educational
Big Ideas
Dove campaign aims to disrupt image retouchers
Dove campaign aims to disrupt image retouchers
Dove
:
Real Beauty
:
Campaign
News
Breathing space: Ikea ad puts the record straight
International – Swedish super-brand Ikea has created a series of advertisements featuring the stories of individuals to promote its product range.
Furniture
:
Transmedia Futures
:
Transmedia
Big Ideas
Campaign finds space online in error messages
Campaign finds space online in error messages
NotFound
:
404
:
Internet
News
Musical chairs: Remote control design online
Helsinki – To celebrate the city being named 2012 World Design Capital, a coffee shop installation called Kauko has opened in Helsinki’s Forum shop...
Interactive
:
Cofe
:
Capital
News
Festivi-tree: Heineken spreads Christmas message
Festivi-tree: Heineken spreads Christmas message
Christmas
:
Heineken
:
Beer
News
Me to the Core: App paints a personal picture
Me to the Core: App paints a personal picture
Facebook
:
Virtual Exhibition
:
Core I5 Processor
Big Ideas
Brand new era for product placement on UK tv
Brand new era for product placement on UK tv
Sugar
:
Nescafé
:
Salt
News
Baking hot: Electrolux cooks up a video show
Baking hot: Electrolux cooks up a video show
Germany
:
Berlin
:
Electrolux
Big Ideas
Corona campaign dances to the Latin beat
Corona campaign dances to the Latin beat
Miami
:
Hispanic
:
Corona
News
Slip and slide: Mobile app gets wet
Slip and slide: Mobile app gets wet
Barclays
:
Mobile App
:
Gaming
News
Message on a bottle: A very palatable idea
Message on a bottle: A very palatable idea
Personalized
:
Wine
:
Handwritten Labels
News
Ain’t Love Grand: Condé Nast launches new style title
Ain’t Love Grand: Condé Nast launches new style title
Selective Publication
:
Niche Fashion
:
Sparodic Printing
Viewpoints
Leave No Hate
In a world of fake news and hate-fuelled algorithms, entrepreneur Sue Fennessy imagines a power-for-good platform where members are rewarded for th...
Technology
:
Media And Technology
:
Social Media
News
TikTok buys into commerce with Shopify partnership
The short form video app has joined forces with the e-commerce platform to give its users the ability to shop from Shopify merchants globally.
Retail
:
Social Commerce
:
TikTok
News
Stat: UK fathers take on more childcare during lockdown
New research suggests that fathers are taking on more childcare and housework during lockdown, although most of it is still being done by mothers.
Society
:
Parenting
:
Covid-19
News
The Design Direction: Digital Dialogues
At the beginning of April we unveiled Digital Dialogues, a new Design Direction that explores the new visual language helping to demystify algorith...
Digital Dialogues
:
Design Direction
:
Branding
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