Vancouver – Let’s be frank – the best ideas are often conceived in an alcoholic haze and later discounted for being too odd/bizarre/crazy/offensive (choose your own appropriate word) for most people’s tastes.
And BFrank, Talia Cohen’s bottle and labelling project for Vancouver-based advertising Frank, is one such concept. We can’t vouch for the palatability of the wine, but the labelling idea, which allows you to handwrite on the bottle an appropriate (or inappropriate …) message to the recipient is, in our opinion, sheer genius. It’s a clever marketing message very much in keeping with the zeitgeist and for wine. Here’s a chance to say it with wit, verve and style – let the drink do the talking!