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04 : 02 : 21

US – Nike is launching its first hands-free shoe, the Nike Go FlyEase, in a bid to create a more accessible product for wearers.

While the brand has been experimenting with adaptive footwear in recent years as part of its FlyEase department, the Nike Go FlyEase is the first shoe that can be slipped on completely hands-free. The design features a ‘bi-stable hinge’ that enables the shoe to be secure in both open and closed states. Wearers remove the shoes by putting pressure on the kickstand heel on the opposite foot – a design cue that mimics the action many people subconsciously perform while removing their shoes.

When designing the shoes, Nike initially spoke to people with disabilities to discern their footwear needs, but later realised that the technology can support a variety of people – from pregnant women to anyone who wants a more seamless experience with their footwear.

In a similar vein, we previously identified how Juniper Unlimited is tapping in to the adaptive apparel sector through its disability-inclusive fashion marketplace.

Global – Lego Group and Universal Music Group are joining forces to launch a phygital music video platform geared towards children aged 7 to 10 years.

Known as Lego Vidiyo, young creatives can record and star in their own short-form music videos that combine Lego builds with songs provided by Universal Music. Using augmented reality technology and Lego’s System in Play, children build characters using AR-enabled Lego blocks named BeatBits.

Using a supporting parent-approved app, they can bring the BeatBits to life to act as background characters in their content. The BeatBits can also unlock digital features ranging from sound effects like DJ scratches to video filters like X-ray vision. ‘We know children are always chasing new ways to experiment creatively, and Lego Vidiyo is here to help all kids with a passion for music unleash their creativity through Lego building and music video production,’ says Julia Goldin chief marketing officer at the Lego Group.

With this product, Lego and Universal Music are demonstrating how to create Programmable Realities for children, merging physical and digital realms to bring play and creativity to life.

America’s National Restaurant Association annual State of the Restaurant Industry Report for 2021 details the effect of the pandemic on the US restaurant industry.

By December 2020, 110,000 eating and drinking places in the US were closed for the long term or for good. With the vast number of closures, the US restaurant industry missed its total projected sales target in 2020 by 26%. The report predicts that the industry will perform better in 2021, with the association forecasting double-digit growth (10.2%) by the end of this year, but says ‘it will barely be enough to recover the ground lost during the pandemic’.

Owing to Covid-19 lockdowns and social distancing, many locations have been left without trade. One way restaurants can adapt is by looking at how the Asian market has changed its dining model by using ghost kitchens to deliver convenience.