Global – British grime rapper Stormzy is introducing his latest single Rainfall inside Ubisoft’s video game, Watch Dogs: Legion.
Against a backdrop of dystopian versions of London hotspots, the motion-captured music video features an avatar of Stormzy. The rapper will also appear as part of a mission in the game, named after a lyric in the song – Fall on my Enemies – where players help him to broadcast the song throughout central London.
Stormzy is the latest in a series of artists turning to video games to promote music – in the spring, Travis Scott promoted his Astronomical tour on Fortnite to 12.3m players worldwide. For brands, performers and artists, video games have large and devout audiences, making them an appropriate alternative to touring during the pandemic.
Discover more on video games becoming a tool to reach the masses in our Gaming series.
