'advertising'

Stat: British consumers are travelling to find romance

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Stat: British consumers are travelling to find romance

Group holidays are ideal for sparking romantic encounters on holiday, a new study from Mintel has found.
Travel : Lifestyle : Holiday
Lyft wants to convert drivers into ride-sharers

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Lyft wants to convert drivers into ride-sharers

The brand’s latest campaign reminds drivers of the freedom they can regain when riding with Lyft.
Mobility : Advertising : Auto
Should data define brand storytelling?

Viewpoints

Should data define brand storytelling?

From charity campaigns to the creation of tv shows, Mike Buonaiuto, executive director of Shape History, considers the impact of algorithms on crea...
Branding : Advertising : Technology
Chivas targets football fans

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Chivas targets football fans

The Scotch whisky brand has joined forces with Manchester United in its first affiliation with football fandom.
Drinks : Football : Culture
ASOS launches clothing for wheelchair users

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ASOS launches clothing for wheelchair users

UK – As it continues to promote physical inclusivity, fashion e-tailer ASOS has collaborated with UK Paralympic athlete Chloe Ball-Hopkins to creat...
Fashion : Retail : Inclusivity
Thought-starter: Is Hollywood marketing failing women?

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Thought-starter: Is Hollywood marketing failing women?

As female-led film marketing errs on tokenism, TV campaigns are stepping up to inspire and educate modern audiences.
Female Futures : Hollywood : Film
Is Hollywood marketing failing women?

Viewpoints

Is Hollywood marketing failing women?

As female-led film marketing errs on tokenism, TV campaigns are stepping up to inspire and educate modern audiences.
Female Futures : Marketing : Future Of Film
Is feminism fit for the future?

Viewpoints

Is feminism fit for the future?

Why feminism needs to define new metrics of achievement if it is going to truly suceed.
Female Futures : Advertising : Workplace
What we can learn from the creation of digital supermodel Shudu

Viewpoints

What we can learn from the creation of digital supermodel Shudu

To create avatars that resonate with consumers, brands need to first champion diversity in their workforce.
Technology : Beauty : Fashion
Facebook shows its caring side while Google drives AR interaction

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Facebook shows its caring side while Google drives AR interaction

Panasonic builds a branded city, Universal Everything visualises sound in VR, why cricket farming needs to become more efficient.
Digital : Advertising : Technology
Le Labo launches essential skincare range and other stories

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Le Labo launches essential skincare range and other stories

In today’s daily digest: Jigsaw confronts immigration issue, Dubai launches cryptocurrency, the growing wellness homes sector and other stories.
Beauty : Fashion : Finance
Why avatars make the perfect brand partners

Viewpoints

Why avatars make the perfect brand partners

Tapping into gaming culture for campaigns blends real and virtual worlds in an authentic way that is beneficial to brands and audiences.
Identity : Advertising : Media
The US Air Force uses VR game to drive recruitment

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The US Air Force uses VR game to drive recruitment

US – Air Force Special Ops: Nightfall aims to tap into gamers’ speedy reaction times and sense of tactical awareness.
Digital : Advertising : Gaming
Spotify stands in solidarity with communities affected by travel ban

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Spotify stands in solidarity with communities affected by travel ban

Global – The music streaming service’s latest campaign pairs US artists with creatives from Muslim-majority countries.
Media : Culture : Advertising
Budweiser abandons Made-in-America tagline for Chinese campaign

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Budweiser abandons Made-in-America tagline for Chinese campaign

China – The beer brand has created a dystopian film that taps into Chinese consumers’ growing interest in electronic dance music.
Drinks : Advertising : Branding
TK Maxx criticises its own stores in a new campaign

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TK Maxx criticises its own stores in a new campaign

UK – The ad takes an honest approach to communicate the trade-off between price and retail experience.
Retail : Fashion : Advertising
Press freedom in Britain is under threat

Big Ideas

Press freedom in Britain is under threat

Global – Britain has dropped two places on Reporters Without Borders’ World Press Freedom Index.
Digital : Media : Advertising
Brewing discussions

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Brewing discussions

UK – A new ad by Heineken challenges stereotypes by bringing together individuals with opposing viewpoints.
Heineken : Civic Brands : The Dislocated World
Riding a new wave

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Riding a new wave

Cape Town – Surf brand Mami Wata has created a campaign that explores the African mythology around surfing.
New Bricolage Living : South Africa : Sports
Mutiny in monochrome

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Mutiny in monochrome

São Paulo – Leica has released a monochromatic campaign to promote its new Monochrom camera.
Leica : Advertising : Photography
AI ad spend

Big Ideas

AI ad spend

Indianapolis – Lingerie retailer Cosabella has replaced its digital agency with an artificial intelligence platform called Albert.
Cosabella : Artificial Intelligence : Lingerie
A personal approach

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A personal approach

Global – Audi has released a new video campaign focused on individuality.
Audi : The E-motional Economy : Advertising
Collaborative campaigns

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Collaborative campaigns

Global – Nike has hired FKA Twigs as creative director for the brand’s latest campaign.
Nike : FKA Twigs : Do You Believe In More?
Sound bites

News

Sound bites

Global – Spotify is seeing out 2016 with a data-driven campaign that references its subscribers’ listening habits.
Data Designers : Spotify : Marketing
The grace of God

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The grace of God

US – A new campaign by Nike celebrates 86-year-old Sister Madonna Buder, a record-breaking triathlete and Catholic nun.
Nike : Wieden + Kennedy : The Flat Age Society
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