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New York – PepsiCo has launched its own 4,000-square-feet, state-of-the-art content studio in Manhattan.
PepsiCo
:
Branded Content
:
Gen Viz
News
Preview: Visual ASMR
Global – This week’s microtrend profiles a new type of visual fetishism emerging in creative communications.
The-Emotional Economy
:
Advertising
:
Digital
News
Preview: The XXX Factor
Global – In the 1990s we saw the rise of ripped bodies. But today it’s simply not enough to plaster washboard abs across the underground.
Diesel
:
Vivenne Westwood
:
JW Anderson
News
Backlash Culture Network Evening: Emma Rose Hurst
London – LS:N Global welcomed Emma Rose Hurst, senior strategist at Brand Union, to talk about the rise of Backlash Culture.
Backlash Culture
:
Emma Rose Hurst
:
Brand Union
News
Forward march
Global – Adidas paints a picture of a dystopian future not dissimilar to our present in its latest advert for Originals, its brand for cultural tas...
Adidas Originals
:
Johannes Leonardo
:
Future
Big Ideas
Insta-ads
US – Instagram is becoming part of Facebook’s global marketing machine and finally opening its platform to advertisers.
Instagram
:
Shop Now
:
Advertising
Micro Trends
Perspiration Power
Fitness brands are going one step further to help customers push their limits, discover new places and even earn them money with every push-up.
Motivation
:
Marketing
:
Fitness
News
Rail against routine
US – Taco Bell is raising a call to arms against fast food routine in a new Orwellian advert that paints McDonald’s as a police state.
Taco Bell
:
Breakfast Defectors
:
Deutsch
News
Pitch perfect: Music festival rebranding wins at Cannes Lions
Cannes – The rebranding of the Bergen International Festival won Norwegian agency Anti the Grand Prix in Design at Cannes Lions.
Cannes Lions 2014
:
Rebranding
:
Norway
News
Mobile Brandalism: Nokia sneaks attack at Apple
Mobile Brandalism: Nokia sneaks attack at Apple
Advertising
:
Advertizing
:
Humour
News
High-fidelity mix: Visual aid to the sound of music
High-fidelity mix: Visual aid to the sound of music
Advertising
:
Peter Firth
:
Ads
News
Band to watch: Game takes fans on musical journey
Band to watch: Game takes fans on musical journey
Tabor Robak
:
Gatekeeper
:
Exo
News
Watching the detective: Dial a beer from Grolsch
Watching the detective: Dial a beer from Grolsch
Advertising
:
Beverages
:
Holland
News
Digital quest: Hunt is on for hidden album tracks
Digital quest: Hunt is on for hidden album tracks
Advertising
:
Ads
:
Marketing
News
In for the ride: Amateur takes on Tour de France
In for the ride: Amateur takes on Tour de France
Advertising
:
Marketing
:
Bicycling
News
Out of this world: Shoe brand shows space craft
Out of this world: Shoe brand shows space craft
Advertising
:
2013
:
Promotion
News
Phone Fund: Orange brings board games to life
Phone Fund: Orange brings board games to life
Orange
:
Social Media
:
Poke
News
Retro takeover: Newsweek runs vintage ads
Retro takeover: Newsweek runs vintage ads
Newsweek
:
Mad Men
:
Retro
News
Crazy frog: Agency spawns interactive model
Crazy frog: Agency spawns interactive model
New York
:
Times Square
:
Billboard
News
Having a laugh: Fashion brand employs irony
Having a laugh: Fashion brand employs irony
Advertising
:
Animation
:
Milan Fashion Week
News
E45’s new ad campaign celebrates trans women’s transitioning skin
Skincare brand E45’s latest campaign 'This Is Me. This Is My Space' spotlights the unique skin changes trans people undergo, and earned the Channel...
Inclusion
:
Skincare
:
LGBTQ+
News
Public extraction
Moscow – Google Urbanism proposes the state benefits from the technology company’s mining of the attention economy.
Google
:
Urbanism
:
Personal Data
Big Ideas
Cannes Lions 2025: Branding in the Trust Recession
As public trust in institutions plummets, brands are stepping up with bold action, scientific rigour and substance.
Global Events
:
Branding
:
Pop Culture & Media
News
Apple joins the Great Resignation in its ad trilogy
The latest instalment of Apple’s Underdogs video series – which charts the career journey of a team of under-estimated employees – uses narrative-d...
Advertising & Branding
:
Media And Entertainment
:
Society
News
Oatly’s meta marketing push ridicules marketing
The plant-based milk brand is having fun with its latest advertising campaign, which brings 10 campaign executions together in one video.
Advertising & Branding
:
Food & Drink
:
Media & Technology
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