New York – US weekly magazine Newsweek celebrated the return of TV drama Mad Men with a 1960s-inspired issue featuring retro ads.
While brands including Johnnie Walker took the opportunity to re-run original 1960s ads, other advertisers designed new artwork that encapsulated the vintage aesthetic.
‘The concept caught fire, and soon creative directors from agencies all over were diving into their vaults to dust off visuals from old accounts like Spam, Tide, Dunkin’ Donuts and Hush Puppies. Ad agencies like Brand Cottage, not around in those days, went retro just for kicks,’ says Newsweek editor Tina Brown.
This is an indication of the sense of nostalgia for decades past that brands and consumers share and is an example of Revivalism. Find out more in our Revivalism macrotrend.