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White Claw’s latest billboard is cooling down Londoners

Recognising the impact of the UK’s unprecedented heatwave, the hard seltzer brand is inviting Londoners to cool down with its interactive billboard.

News

OkCupid’s 60 identities cater for diverse daters

Staking its claim as a platform for For Every Single Person, the latest campaign from dating app OkCupid touts the growing number of ways its users...

Society : Health & Wellness : Advertising & Branding

News

Volkswagen’s phygital ad is an NFT treasure hunt

The automotive retailer is shaking up its communications strategy with the launch of a metaverse campaign promoting its latest Polo model, the IQ.D...

Advertising & Branding : Mobility : Media & Entertainment

News

Saatchi & Saatchi stands up for abortion access

Saatchi & Saatchi is speaking out about the anti-abortion rulings in the US.

Advertising & Branding : Design : Health & Wellness

News

RumChata transforms book clubs into rum ragers

With its Have Your Unusual campaign, alcohol brand RumChata is setting out to show how its rum drinks can suit any occasion – from the night club t...

Food & Drink : Advertising & Branding : Media & Entertainment

News

Super Coffee asks competitors to steal its recipe

In its latest attempt to disrupt the sugar-heavy caffeinated drinks industry, the bottled coffee brand has released its open-source coffee code to ...

Food & Drink : Health & Wellness : Advertising & Branding

News

Take a moment: Levi's slows down for new campaign

San Francisco – Taking time to appreciate creativity is the premise behind the latest advertising campaign by Levi’s across a range of traditional ...

Art : Print Advertising : Print Media

News

Liquid Death promotes electrolyte drink mix with Ozzy Osbourne ad

Rock legend Ozzy Osbourne cautions fans against misusing Liquid Death’s latest product.

Food & Drink : Advertising & Branding : Pop-culture & Media

News

Saatchi & Saatchi launches Voting is Hot AF campaign to inspire young voters

Saatchi & Saatchi has unveiled its latest creative initiative Voting is Hot AF, aimed at motivating young people to participate in the upc...

Design : Advertising & Branding : Youth

News

Liquid Death’s ad album turns hateful comments into creative fuel

Canned water company Liquid Death has released a provocative album entitled Greatest Hates Vol 3 embodying the brand’s fearless embracing of critic...

Advertising & Branding : Food & Drink : Media & Entertainment

News

Stat: Humour drives brand loyalty in Asia

Although Asian consumers prefer businesses that make them laugh, companies are wary of using humour as a marketing tool out of fear that their joke...

Retail : Advertising & Branding : Society

News

Unfollow your heroes

Global – Adidas is calling on fans to take the future of football into their own hands – or should that be their feet? – with its latest campaign.

Adidas : Create What's Next : Sport15

Big Ideas

Four Takeaways from Cannes Lions 2022

After a two-year hiatus, Cannes Lions International Festival of Creativity returned in 2022. Here we round up the key talks, moments and take-outs.

Design : Advertising & Branding : Cannes Lions

News

MAD//Fest 2024 daily recap: Be bold, not beige

East London welcomed more than 12,000 attendees to the annual MAD//Fest on Tuesday 2 July for a jam-packed agenda of talks from brands including To...

Advertising & Branding : MAD Fest : MAD Festival

News

CoorDown’s campaign challenges assumptions about Down syndrome

CoorDown, a non-profit organisation raising awareness about people with Down syndrome, has launched its latest campaign, Assume I Can, which challe...

Advertising & Branding : Society : Health & Wellness

News

Searching for answers

London – UNLIMITED* is a new collaboration between UBS and its editorial partners.

UBS : UNLIMITED : Branded Content

Markets

Streaming’s Next Frontier

From live sports to interactive gaming, streaming platforms are evolving beyond binge-watching to capture audiences – and keep them subscribed.

Movie Streaming : Netflix : TV Streaming

Viewpoints

Out of context

Professor Enrique Dans on Google’s programmatic advertising crisis.

Programmatic Advertising : Google : The Dislocated World

Big Ideas

US brands learn to play the social media game

Gaming : Facebook : Social Media

Big Ideas

U-turn

UK – The government is placing return on investment (ROI) at the heart of its new advertising strategy.

UK Government : Advertising Futures : ROI

News

Stat: Adults over 60 are nearly invisible in ads despite strong spending power

CreativeX, a creative ad tech firm, has revealed that only 4% of individuals featured in advertisements globally in 2022 were over the age of 60.

Advertising & Branding : Society : Media & Entertainment

News

A lighter look at life

UK – Maltesers is taking a nuanced approach to disability in its new series of light-hearted anecdotal adverts.

Maltesers : Disability : Neutral Culture

News

Stat: YouTube is the number one place for Gen Alpha to see ads

For a new report published in February 2024, Precise TV and Giraffe Insights surveyed 2,000 US-based kids aged 2–12 and their parents to analyse th...

Gen Alpha : Youth : Media

News

New Symprove campaign highlights bad health fads

Gut health brand Symprove has launched an advertising campaign that pokes fun at the glut of gut health fads that emerge at the start of each new y...

Health And Wellness : Advertising & Branding : IBS

News

These Argos billboards will display IRL and in the metaverse

UK – Argos is launching cross-platform advertisements, with billboards showing simultaneously in the metaverse and on roadside screens in the real ...

Advertising & Branding : Retail : Media & Entertainment

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