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Peloton spins bad press in its hyper-reactive ad

Following Peloton’s surprise role in the first episode of HBO series And Just Like That, Ryan Reynolds’ quick-witted ad agency Maximum Effort took ...

Advertising & Branding : Society : Media & Entertainment

News

Recipe creates QR-coded tv ad for Turkish earthquake charity Ahbap

As news of the earthquake in Turkey and Syria disappears from mainstream news, London-based advertising agency Recipe has released a new tv advert ...

Design : Advertising & Branding : Technology

News

Caffeine hit: Taylors of Harrogate’s mesmerising ad

London – Coffee ads typically focus on the enticing aroma of the Java bean, but few acknowledge the effects that a drink containing caffeine can have.

Coffee : Caffeine : TV Advertising

News

Passenger pains: Virgin America releases six-hour advert

US – Sitting through a six-hour flight is bad enough, but watching someone else’s takes the experience to a different level.

Virgin America : Frustration Marketing : BLAH Airlines

News

The Glenlivet alerts on AI's toxic masculinity biases in latest ad

The Glenlivet single malt scotch whisky turned to artificial intelligence (AI) to produce a commercial script for its June 2023 campaign celebratin...

Technology : Advertising & Branding : Food & Drink

News

Stat: Most menopausal women think brands aren’t catering for their needs

In a report released in October 2023, entitled The Menopause: The Change We Need to See, the Institute of Practitioners in Advertising (IPA) sheds ...

Health & Wellness : Retail : Advertising & Branding

News

Home safe

US – Lexus and Time magazine have documented Scott Kelly’s epic stay aboard the International Space Station.

Lexus : Time : A Year In Space

News

Delta Air Lines: Cloud campaign delivers clear message

Georgia, US – Delta Air Lines has launched a marketing campaign offering consumers the chance to play the world’s most boring game.

The Polarity Paradox : Frustrating Marketing : Boredom

News

AI-generated artworks transform music marketing

Jardim Sonoro, one of Europe’s leading electronic music festivals, is getting an artistic rebranding courtesy of AI.

Media And Entertainment : Technology : Advertising & Branding

Design Directions

Victors & Spoils

Jeff Howe, author of Crowdsourcing: Why the Power of the Crowd is Driving the Future of Business, defines crowdsourcing as ‘the act of taking a job...

Consumers : Testing : Creative

News

Heroes in the hood: Local ambassadors connect brands with communities

Local Brand Ambassadors : Connect Brands With Communities : Community Advertising

Design Directions

Grey London

Grey London has embarked on a major rebranding to honour its founders and promote diversity.

Grey London : Brexit : Inclusivity

News

Ad with substance

Global – Netflix has shown how native advertising should be done with Cocainenomics, an in-depth look at the true story behind hit tv show Narcos.

Netflix : The Wall Street Journal : Cocainenomics

Big Ideas

Donate your space

São Paulo – JWT Brazil has created a way for YouTube users to donate their unused video space to a charity of their choice.

JWT Brazil : Donate The Bars : Ricardo John

News

Attention-seeking: Skoda presents eye-tracking online ad experience

London – Skoda’s online advertisement for its latest model is a fight for viewers’ attention.

Skoda : Car Advertising : Eye-tracking

News

Virgin Active calls out toxic wellness fakefluencers in new ad

Fitness brand Virgin Active has released a new ad campaign, Leave the Cult, Join the Club, calling out toxic wellness trends and unrealistic promis...

Sport & Leisure : Society : Advertising & Branding

Big Ideas

How to build a smog-free city

We catalogue five brands developing new technologies, devices and materials to help build a cleaner urban environment.

Sustainability : Urbanism : Architecture

News

British Airways creates Bridgerton-inspired safety video

British Airways has launched its latest onboard safety video, A British Original Period Drama, which combines British literature, tv and film with ...

Pop-culture & Media : Society : Advertising & Branding

News

Persil creates a fake video game to get kids outdoors

The latest campaign by detergent company Persil is a spoof video game designed to bring the gaming community together and encourage kids to spend m...

Youth : Advertising & Branding : Gaming

Big Ideas

Dirty deal

US – Volkswagen plans to buy back diesel cars that have been designed to cheat emissions tests.

Volkswagen : Ground Zero Branding : Emissions Scandal

Big Ideas

Billboard uses facial recognition

London – A new billboard campaign from domestic abuse charity Women’s Aid uses facial recognition software to encourage passers-by not to turn a bl...

Women's Aid : Look At Me Campaign : Awakening Tech

News

Party people: Perrier creates immersive experience

Paris – Bottled water brand Perrier has created an interactive, immersive experience enabling users to live out guests’ fantasies at a secret ...

Interactive : Real And Fantasy : Perrier Secret Place

News

Lululemon taps 78-year-old fitness influencer Joan MacDonald for new campaign

Lululemon is challenging ageist fitness stereotypes with its latest campaign, featuring 78-year-old fitness influencer Joan MacDonald.

Sports & Leisure : Advertising & Branding : Youth

News

Dua Lipa writes, directs and stars in new Porsche ad

In a playful twist on traditional car commercials, Porsche handed creative control to pop star Dua Lipa for its latest ad featuring the electric Po...

Mobility : Advertising & Branding : Luxury

News

Tag Heuer unveils five-minute advert starring Ryan Gosling

Luxury watchmaker Tag Heuer has enlisted Ryan Gosling for its new ad campaign, celebrating the 60th anniversary of the iconic Carrera watch.

Advertising & Branding : Luxury : Media & Entertainment

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