Ad with substance

Written for The Wall Street Journal, Netflix’s latest advert examines the business side of Pablo Escobar’s multi-billion-dollar cocaine empire, which inspired the online television platform’s most successful series to date since its launch in August this year.

Created with the help of Wall Street Journal Custom Studios, the media company’s content marketing division, Cocainenomics continues Netflix’s impressive run of native advertising, which includes The New York Times’ feature on incarcerated women for Orange Is The New Black and The Atlantic’s look at First Couples for House of Cards.

The Big Picture: Consumers have become desensitised and frustrated by dull online advertising. Swap banners for compelling native advertising to capture the attention of your audience.