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21 : 03 : 2016 Lexus : Time : A Year In Space

US – Lexus and Time magazine have documented Scott Kelly’s epic stay aboard the International Space Station.

  • The eight-part A Year In Space series came to a close following the astronaut’s successful return to Earth
  • A short ad by Lexus draws parallels between the mission and its new RX model
A Year in Space by Lexus and Time, US A Year in Space by Lexus and Time, US
A Year in Space by Lexus and Time, US A Year in Space by Lexus and Time, US
A Year in Space by Lexus and Time, US A Year in Space by Lexus and Time, US
A Year in Space by Lexus and Time, US A Year in Space by Lexus and Time, US

Earlier this month, astronaut Scott Kelly returned to Earth after a record-breaking 340 days in space. Lexus and Time magazine’s insightful documentary series commemorates Kelly’s astounding feat of physical and psychological resilience and follows the astronaut’s incredible journey, from the initial launch to his safe return.

As traditional forms of online advertising become less effective, due in part to the rise of ad blockers, banner blindness and spam bots, brands are increasingly investing in quality native advertising. In 2015, Netflix promoted the launch of crime series Narcos by commissioning Cocainenomics, an in-depth article on the history of the Medellín cartel, in collaboration with The Wall Street Journal.

The Big Picture

In our forthcoming Ad Blocker market report, we examine how advertisers and publishers are adapting to the consumer backlash against bad branding online.

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