'advertising'

Hilton hotel posts 10-minute TikTok advert

News

Hilton hotel posts 10-minute TikTok advert

US hotel chain Hilton is circumventing fast scroll culture with its 10-minute TikTok advert.
Travel & Hospitality : Advertising & Branding : Media & Entertainment
The Longest Ad illustrates daily struggles of long Covid

News

The Longest Ad illustrates daily struggles of long Covid

Created by The Leith Agency for UK charity Covid Aid, this outdoor advertising campaign exhibits the daily realities of long Covid sufferers by mea...
Health & Wellness : Advertising & Branding : Covid-19
Graduate exposure

News

Graduate exposure

UK – JCDecaux is celebrating the next generation of creative talent by advertising the work of 20 graduate artists and designers on digital billboa...
JCDecaux : Creative Review : Talent Spotting
Saudi Arabia is introducing a licence for influencers

News

Saudi Arabia is introducing a licence for influencers

From October, Saudi Arabia will require content-creators to acquire an official licence giving them the right to post ads and sponsored content on ...
Media & Entertainment : Society : Advertising & Branding
Google cracks down on climate change misinformation

News

Google cracks down on climate change misinformation

The technology giant is stepping up to tackle the spread of false information surrounding the climate crisis.
Sustainability : Media And Entertainment : Advertising & Branding
Visionworks turns subtitles into secret eyesight test

News

Visionworks turns subtitles into secret eyesight test

US optical products retailer Visionworks has combined Hollywood-inspired entertainment with advertising in its latest campaign.
Advertising & Branding : Health & Wellness : Media & Entertainment
DNB bank advertises for 24 hours straight on Norwegian television station

Big Ideas

DNB bank advertises for 24 hours straight on Norwegian television station

Norwegian bank DNB bought every advertising slot on a major tv station for 24 hours. Not only did it turn the concept into a positive but it also m...
DNB : TV Advertising : Futuretainment
Taco Bell's playful campaign hides cuss words in plain sight

News

Taco Bell's playful campaign hides cuss words in plain sight

Taco Bell is serving up a spicy twist on traditional advertising with its latest UK campaign by mixing a reference to a cuss word and its famous Ta...
Design : Branding : Adversiting
The Sound of Taste

Design Directions

The Sound of Taste

Let’s think about the category of spice marketing for a second. It is either Marco Pierre White, or a mum in a kitchen, contentedly stirring a pot....
Synaesthesia : Multisensory : Grey London
This Dutch city is banning meat adverts in public places

News

This Dutch city is banning meat adverts in public places

As part of efforts to reduce its environmental impact, the Dutch city of Haarlem will be the first in the world to ban meat adverts from public spa...
Food : Advertising & Branding : Society
Yassified Marketing

Viewpoints

Yassified Marketing

Appropriated by all corners of the internet, African American Vernacular English could simultaneously sell authenticity and empower Black women.
Advertising & Branding : Media And Entertainment : Society
These conceptual billboards challenge unsustainable ads

News

These conceptual billboards challenge unsustainable ads

Design Agency Point of Reference is using digital mock-ups of out-of-home (OOH) advertising campaigns to draw attention to the damaging impact of t...
Advertising & Branding : Sustainability : Design
Good Shit kebabs shun worthy vegan branding

News

Good Shit kebabs shun worthy vegan branding

The plant-based kebab shop is taking inspiration from the art of protests in its branding in a bid to reframe associations with veganism.
Food & Drink : Advertising & Branding : Design
Andrex demystifies ‘office poo’ anxiety in new satirical campaign

News

Andrex demystifies ‘office poo’ anxiety in new satirical campaign

Toilet roll specialist Andrex, in collaboration with FCB London and director Andreas Nilsson, is spearheading a bold campaign entitled Get Comforta...
Health & Wellness : Society : Advertising & Branding
Bold billboards challenge breast cancer sex taboos

News

Bold billboards challenge breast cancer sex taboos

London streets now host provocative billboards with the message 'Cancer won't be the last thing that f*cks me', commissioned by GirlvsCancer and cr...
Health & Wellness : Society : Advertising & Branding
Digital marketing makes scents for Burberry

Big Ideas

Digital marketing makes scents for Burberry

Digital marketing makes scents for Burberry
Perfume : Hong Kong : Heritage Brands
Future Forecast 2025: Design

Micro Trends

Future Forecast 2025: Design

From biofabrication to cultural heritage, the design industry is combining tradition with cutting-edge technology to shape a future that is both ec...
Design : Advertising & Branding : Sustainability
Pliable Playscapes

Design Directions

Pliable Playscapes

Inspired by Generation Zalpha’s productivity, an energetic and assertive visual language is emerging that reflects their can-do attitude and capaci...
Youth : Branding : Media
Targeting Ultra-high-net-worth Individuals on Social Media

Viewpoints

Targeting Ultra-high-net-worth Individuals on Social Media

Social media specialist Lily Power argues that getting digitally social with the 1% is all about exclusivity, authenticity and tapping into women ...
Luxury : Advertising & Branding : Retail
Stat: TV viewers don’t hate ads, but they want new ad experiences

News

Stat: TV viewers don’t hate ads, but they want new ad experiences

Where does the tv ad landscape stand? New research has found that a staggering 94% of tv viewers would be less inclined to avoid commercials if the...
Advertising & Branding : Youth : Media & Entertainment
Squarespace bridges digital and physical worlds in new campaign

News

Squarespace bridges digital and physical worlds in new campaign

Self-build website platform Squarespace has released three new short films as part of its Change Your World campaign, which encourages business own...
Technology : Advertising & Branding : Design
Walmart celebrates Black fathers as superheroes in Father’s Day campaign

News

Walmart celebrates Black fathers as superheroes in Father’s Day campaign

Walmart, in collaboration with culture-first advertising agency Contender, has unveiled the latest ad for its Black and Unlimited initiative.
Retail : Advertising & Branding : Society
HSBC ads banned for greenwashing

News

HSBC ads banned for greenwashing

The ASA has banned two HSBC ads on the grounds of greenwashing, stating they could lead consumers to believe the bank has a net-positive environmen...
Sustainability : Advertising & Branding : Society
Ikea is recruiting for eco-food technologists

News

Ikea is recruiting for eco-food technologists

As part of its campaign to recruit fresh technology talent, the Swedish retailer is challenging candidates with 3D printing its iconic meatballs.
Technology : Media & Entertainment : Advertising & Branding
Future calling

Big Ideas

Future calling

New York – The government is beta testing wifi-enabled kiosks that will eventually replace public pay phones across the city.
LinkNYC : CityBridge : Mayor De Blasio
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