HSBC ads banned for greenwashing
The Sound of HSBC by Jean-Michel Jarre

HSBC ads banned for greenwashing

The ASA has banned two HSBC ads on the grounds of greenwashing, stating they could lead consumers to believe the bank has a net-positive environmental impact.

Article/28827 40d

UK – The Advertising Standards Authority (ASA) has banned two HSBC ads on the grounds of greenwashing, stating they could lead consumers to believe the bank has a net-positive environmental impact.

Appearing on bus stops in Bristol and London before COP26, the adverts read ‘climate change doesn’t do borders’. The campaign spotlighted HSBC’s goal to plant two million trees in the UK, and a large investment plan for low-carbon activities.

The ASA received 45 complaints, accusing the bank of omitting information on the footprint of its financial activities and of conveying a misleading environmentally positive picture.

While calling out corporations on greenwashing is crucial, it is also key not to excessively scrutinise companies at the risk of affecting consumers and brand trust and aggravating The Paralysis Paradox. ‘The problem is that publicising particular projects that are environmentally beneficial is obviously positive. Where the picture is more nuanced, we need to be careful it doesn’t gag businesses from talking up genuine successes,’ says Andrew Terry of law firm Harbottle & Lewis.

The Sound of HSBC by Jean-Michel Jarre

Strategic opportunity

Learn from HSBC’s mistakes – consumers are more likely to trust transparent businesses which show the full picture, and how they commit to betterment over grand and unsupported claims

Discover More News
Chanel’s le19M brings Parisian craftsmanship to Tokyo

News

Chanel’s le19M brings Parisian craftsmanship to Tokyo

Chanel’s le19M has landed in Tokyo with La Galerie du 19M Tokyo, an exhibition that unites Parisian artisans and Japanese craftspeople in a celebra...
Luxury : Fashion : Design
Healf 2025 explores the future of wellness, longevity and human potential

News

Healf 2025 explores the future of wellness, longevity and human potential

Held at London’s 180 Studios from 3–5 October, Healf 2025 brought together the leading voices in health and science to explore the future of w...
Global Events : Health And Fitness : Men's Health
Stat: Cognitive difficulties rising sharply among young American adults

News

Stat: Cognitive difficulties rising sharply among young American adults

A new study published in Neurology reveals a significant increase in self-reported cognitive difficulties among US adults, particularly those under...
Health : Wellness : US Market
Future Château launches mid-strength wines at Selfridges

News

Future Château launches mid-strength wines at Selfridges

Future Château, the new wine brand from author Tom Benn, is launching at Selfridges in October 2025 with a debut range of premium 5% ABV wines desi...
Drinks : Retail : Food
OpenArea reframes nature as cultural canvas with new London festival

News

OpenArea reframes nature as cultural canvas with new London festival

OpenArea, the brainchild of cultural strategist Ollie Olanipekun, transformed Camley Street Nature Reserve in King’s Cross into a vibrant hub of ar...
Nature : Food : Design
Stat: Americans push back against tipflation

News

Stat: Americans push back against tipflation

Tipping fatigue is intensifying across the US, with 65% of consumers saying they are tired of tipping – up from 53% in 2023, according to Popmenu’s...
Retail : US Market : Hospitality
Lancôme opens luxury retreat space and cafe in Doha airport

News

Lancôme opens luxury retreat space and cafe in Doha airport

Lancôme has unveiled Café de la Rose inside Doha’s Hamad International Airport, its first travel retail café and only the second globally.
Retail : Beauty : Travel
Foresight Friday: Rose Coffey, senior foresight analyst

News

Foresight Friday: Rose Coffey, senior foresight analyst

Every Friday, The Future Laboratory team offers an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, ...
Foresight Friday : Fashion : Beauty
Stat: Americans turn to travel to connect with loved ones

News

Stat: Americans turn to travel to connect with loved ones

A new survey from Hyatt’s Inclusive Collection reveals Americans are craving more meaningful time with loved ones, and travel is emerging as a key ...
Travel : Statistic : Optimised Odysseys
Toyota opens Woven City as a living lab for future lifestyles

News

Toyota opens Woven City as a living lab for future lifestyles

Toyota has opened its experimental Woven City at the base of Mount Fuji, creating a testbed where residents live alongside prototypes of emerging t...
Technology : Design : Toyota
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN