LS:N Global

Micro Trends

Elastic Agencies

Responding to the demands of Post-purpose Brands while facing rising inflation, creative agencies must embrace flexibility to keep clients and tale...

News

The Nationwide Degree Show takes over ad space

The project helps creative graduates whose degree shows have been cancelled due to Covid-19.

Technology : Media And Entertainment : Covid-19

Viewpoints

Tom Lancaster: Topman

The do’s and don’ts for building a surprising and culturally relevant digital identity.

Tom Lancaster : Topman : Programatic Advertising

Big Ideas

Trust in online friends falls

Trust Barometer : Edelman : Advertising Age

Micro Trends

Visual ASMR

Can slow motion make your heart beat faster? Digital creatives are drawing on sensory phenomena such as ASMR to develop a new type of visual fetish...

The E-motional Economy : ASMR : Tactility

Macro Trends

Game-Changers: The Future of Sports Fandom

By embracing new technologies, geographies and audiences, sport is becoming bigger than ever and offering valuable lessons on nurturing a new era o...

Sports & Leisure : Fashion : Pop-culture & Media

Viewpoints

Reframing Ageing

Jacynth Bassett, founder and CEO of global consultancy, community and campaign Ageism Is Never In Style, sits down with The Future Laboratory co-fo...

Ageing : Marketing : Branding

Design Directions

Unrefined Intimacy

The visual narrative of sex and pleasure is being reset for a new era of raw, confrontational and inclusive advertising, communications and experie...

Design : Health And Wellness : Advertising & Branding

Design Directions

Divergent Design

Designers are reframing the narrative surrounding neurodiversity from disability to hyperability through rich visual noise and joyful stimulation.

Design : Intersectionality : Health And Wellness

Big Ideas

Xbox interface can bring Media to life

Gaming : Twitter : Microsoft

News

Stat: March Madness ad sales for women’s basketball tournament surge

Landing an advertising spot during the Women’s March Madness basketball tournament is more competitive than ever.

Sports & Leisure : Advertising & Branding : Finance

Big Ideas

US billboards get a cultural makeover

Projects across the US are turning billboards into canvasses for art, repurposing one of the most commercial forms of media as a space for culture.

Billboards : Outdoor Advertising : Art

Big Ideas

TV viewers interact with clickable advertisements

Optimum Select : Cablevision : Television

Viewpoints

Is Essentialism the Future of Branding?

Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into thei...

Civic Branding : Branding : Democratised Branding

Micro Trends

Mimicry Marketing

Marketers are mimicking digital behaviour in a bid to capture the attention of those online viewers who see ads as a nuisance to be skipped – or ev...

YouTube : Pre-roll Advertising : D&AD

Big Ideas

NRF 2025: The Rise of Modular Retail

Sephora is leading a new wave of modular retail, transforming stores into flexible, ever-changing spaces designed to evolve with consumer trends an...

NRF 2025 : Modular Retail : Sephora

News

Sweaty Betty champions body confidence with Wear the Damn Shorts campaign

Sweaty Betty is back with a powerful new chapter of its Wear the Damn Shorts campaign, confronting women’s leg-related insecurities head-on.

Advertising : Sports : Wellness

News

Cécred champions hair as a cultural memory in first campaign

Beyoncé’s haircare brand Cécred has launched its debut campaign, A Deeper Understanding of Hair, created in partnership with Wieden+Kennedy.

Beauty : Advertising : Pop Culture & Media

Micro Trends

Women’s Sports Economy

Women’s sport is building its own economy, culture and fandom – driven by female founders not afraid to play by their own rules.

Sports & Leisure : Fashion : Advertising

Big Ideas

Cannes Lions 2025: The Unhinged Humour Opportunity

Can brands use humour to heal a world in permacrisis? According to the biggest names at Cannes Lions 2025, they can, but only if they fully commit ...

Advertising : Technology : Pop Culture & Media

News

Under the influence

Toronto – A new campaign by Drug Free Kids Canada aims to educate teenagers about the dangers of driving while under the influence of drugs.

Faction Marketing : Canada : Brandstanding

News

Moving ahead: Reactive advertising blows into town

Stockholm – Hair-product advertisements often strike a familiar note, featuring a fresh-faced model with gorgeous locks captured mid-movement. Whil...

Akestam Holst : Reactive : Apolosophy

News

Hinge celebrates real-life romance with 80-page zine

Hinge has unveiled No Ordinary Love, a campaign that re-imagines love stories through a modern lens.

Hinge : Online Dating : Gen Z

News

Ikea’s Life is not a Catalogue campaign is keeping it real

Ikea is showing life without a filter in a brutally honest series of commercials that aim to prove that good design can live outside of staged show...

Advertising : Society : Design

News

Sobering reality

US – Johnnie Walker has created a hard-hitting campaign that uses virtual reality to examine the human impact of drink-driving.

Virtual Reality : Johnnie Walker : Drink-driving

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