LS:N Global

News

Asahi Super Dry spotlights style and culture in campaign for Women’s Rugby World Cup

Asahi Super Dry has launched a bold new campaign film starring English rugby union player Ellie Kildunne, spotlighting the confidence, creativity a...

News

Lululemon’s first global campaign goes beyond the yoga mat

Global – The short film celebrates yoga’s inclusive philosophy and shows how the principles of the practice can be applied to aspects of daily life.

Leisure : Fitness : Advertising

News

Game show

China – They often receive a bad press, but gamers are only doing what they love. Now online game developer Changyou has defended its customers aga...

Changyou : Saatchi & Saatchi : Polarity Paradox

Big Ideas

Perceptive brands

Consumers are seeking more in return for their data when it comes to sharing their lives with brands, according to a new study by Microsoft.

Microsoft : The Sharded Self : Digital

News

McDonald’s Sweden turns digital billboards into food trucks

In honour of its new fried chicken burger, McDonald’s Sweden has converted digital billboards into digital food trucks that give away coupons for a...

Food : Drink : Advertising & Branding

News

Co-op’s festive spot is the UK’s first live tv advert

Eschewing the usual high-budget campaigns that characterise the Christmas period, British retailer Co-op is shining a light on food waste with the ...

Technology : Media And Entertainment : Advertising & Branding

News

AI-generated images of animals in plastic help WWF-Korea raise awareness about pollution

WWF-Korea has launched Animal Trash Fashion, a powerful out-of-home campaign using AI to starkly illustrate the devastating impact of plastic pollu...

Sustainability : Design : Advertising

News

Ocado’s Shopping List Stories campaign finds emotional value in the weekly shop

Ocado is reframing grocery shopping as an emotional experience with Shopping List Stories, a new campaign by Uncommon Creative Studio.

Food And Drink : Supermarket : Branding And Advertising

Big Ideas

New study shows more than half of UK gamers are women

Female gamers now account for 52% of the UK’s gaming audience, a new study of British gaming habits has found.

Gamification : The Athena Woman : Athena Woman

Macro Trends

Neutral Culture

Historically, race and gender have been the most divisive markers of identity. And while they are a foundation of mainstream culture, we are begi...

Neutral Culture : Diversity : LGBT

News

Mami Wata makes sun protection accessible with a touch of humour

Suncare brand Mami Wata is using humour and nostalgia to highlight the often-overlooked importance of scalp protection.

Beauty : Advertising : Health

News

Preview: Mimicry Marketing

Global – In our latest microtrend, Mimicry Marketing, we look at how marketers are realising that when it comes to online advertising, if you can’t...

Marketing : Online Behaviour : YouTube

News

Thrive@55 tackles job ageism in advertising

Advertising agency Thinkerbell’s latest paid internship exclusively targets applicants aged 55 or older in a bid to address age inequality in the c...

Society : Workplace : Internships

Big Ideas

Seeking diversity

US – Parents spend more on brands that feature realistic families in their ad campaigns, according to BabyCenter.

BabyCenter : Johnson & Johnson : All In Advertising

Big Ideas

Ad-vocation

Global – Many of the world’s most influential brand names have joined together to ensure a higher standard of online advertising.

Adblocking : The Coalition For Better Ads : Symbiotic Branding

News

Ad-only media

Toronto – A new spoof magazine aimed at jaded ad industry professionals does away with articles in favour of ads.

Toronto : Print Media : Award Ceremonies

Big Ideas

A promise kept

Global – McDonald’s has rallied some of the world’s biggest brands to help raise money for the migrant aid crisis.

United Nations : World Food Programme : McDonald's

Big Ideas

The future’s mobile

Global – Mobile internet is set to overtake newspapers as the third-largest advertising medium.

Mobile Internet Advertising : Adspend : ZenithOptimedia

News

Hublot reveals icy mountain clock in the Alps

Hublot and Daniel Arsham have created a striking 20-metre wide sundial in the Alps to celebrate the connection between watchmaking, art and time.

Luxury : Fashion : Design

News

Graphic traffic: Toyota paints us a picture

Tokyo : Twitter : Toyota

News

Instacart gamifies grocery shopping with Caper Cart upgrades

Leading grocery technology company Instacart has launched gamified quests, location-based coupons and aisle-aware advertising formats on its smart ...

Retail : Technology : Society

Big Ideas

Scenic route

New York – Airbnb has joined forces with Google Maps to help people find the road less travelled.

Airbnb : Hosted Walks : Google Maps

Viewpoints

Biohacking with hallucinogens

Will psilocybin mushrooms and LSD be next year’s go-to ingredients for optimisers?

Psychadelics : The Optimised Self : Micro-dosing

Big Ideas

The future of gaming

Norway – The Future Universe is a new entertainment platform that could change the way we watch TV forever.

The Future Universe : Television : Entertainment

Viewpoints

Dave Cox: AI billboard ads

M&C Saatchi’s chief innovation officer shares the Darwinian logic behind his agency’s artificially intelligent posters.

Artificial Intelligence : Advertising Futures : M&C Saatchi

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