Tokyo – Creative agency Party has created an interactive, digital mural in front of Tokyo’s Shinjuku station to celebrate the launch of Toyota’s FT-86 II concept car at the city’s motor show this December.
People can log on to the site to engage with different media and interactive videos. The site also links to Twitter. Visitors’ tweets appear on an illuminated sign above the mural.
This is a great example of a real-time advertising campaign. For more on how media is shifting, read our Future Media Landscapes macrotrend.