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Introducing Gen Beta
2025 marks the start of Generation Beta – but it’s the parenting styles, values and cultural outlooks of Millennials and Gen Z that will define thi...
Gen Beta
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Generations
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Parenting
News
China experiences a rent-a-robot boom
Following a viral humanoid robot dance at China’s Spring Festival Gala, robots have become the country’s latest must-have marketing asset.
Technology
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Advertising & Branding
:
Society
Big Ideas
Emotional advert brings growth to John Lewis
Emotional advert brings growth to John Lewis
John Lewis
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Adam & Eve
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Institute Of Practitioners In Advertising
News
Winter warmer
London – Burberry’s interactive Christmas billboard in Piccadilly Circus enables passers-by to design and view a personalised heritage scarf using ...
Burberry
:
DreamWorks
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Billboards
News
Stat: Advertising has a leadership gender gap problem
New research reveals that without drastic change, parity in leadership roles in the advertising and communications sectors will only be achieved by...
Workplace
:
Health & Wellness
:
Society
News
High-minded advertising: Adidas and Abramović film explores team spirit
New York – Adidas has worked with artist Marina Abramović on a recreation of her iconic 1978 performance piece, Work Relation, to celebrate the spi...
Adidas
:
New York
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World Cup 2014
News
MAD//Fest 2025: Culture, collaborations and creating a new identity for women’s football
On day two of MAD//Fest 2025, Ruth Hooper, chief marketing officer at the Women’s Super League (WSL), set out a vision for reshaping the visual ide...
Global Events
:
Advertising & Marketing
:
Football
News
D&AD Judging Week 2016: Thoughts on advertising
London – LS:N Global caught up with the judges of D&AD Judging Week 2016 to discuss the topics dominating the advertising industry.
D&AD
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D&AD Judging Week
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Ad-blocking
News
Agency for Nature returns with five bold campaigns to reconnect youth with nature
After a first season in 2024, the Agency for Nature, a pop-up creative agency by Purpose Disruptors, has launched five new campaigns in its second ...
Sustainability
:
Advertising & Branding
:
Youth
News
Oxfam's London pub charges based on your net worth
Oxfam is opening a pop-up pub, The Fair Pour, in London’s Holborn on 21 January 2025, where the price of a drink reflects your net worth.
Food & Drink
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Finance
:
Sober Culture
News
Elf brings beauty to game day with inclusive fandom campaign
Elf Cosmetics, the American beauty brand behind Power Grip Primer, is stepping into the sports arena with its latest campaign, Eyes. Lips. Face. Fa...
Sports & Leisure
:
Beauty
:
Advertising & Branding
News
Greenpeace film calls out Dove for plastic pollution
Non-profit organisation Greenpeace UK has released a film, Toxic Influence: The Dark Side of Dove, targeting personal care brand Dove and its paren...
Beauty
:
Advertising & Branding
:
Sustainability
News
Campaign calls for outdoor sports enthusiasts to prioritise sun safety
Neverland and the Melanoma Fund have introduced the Silhouettes campaign, shedding light on the critical need for sun protection during outdoo...
Health & Wellness
:
Advertising & Branding
:
Sports & Leisure
News
Toys R Us and Native Foreign use AI to bring the toy brand’s origin story to life
Toys R Us Studios, the global toy brand’s entertainment production arm, has partnered with creative agency Native Foreign to create the first ever ...
Technology
:
Advertising & Branding
:
Youth
News
MAD//Fest 2024 daily recap: Passion points, purpose and design through storytelling
The second day of MAD//Fest focused on culture, connection and creative storytelling, with talks from brands including PepsiCo, Who Gives a Crap, D...
Advertising & Branding
:
MAD Fest
:
Mad//Fest
News
Hong Kong Ballet’s 45th-anniversary transforms ballet for the masses
Hong Kong Ballet is celebrating its 45th anniversary with an innovative campaign by Design Army and Dean Alexander Productions.
Advertising & Branding
:
Youth
:
Sport & Leisure
Viewpoints
Practical Paths to Planet-Positive Luxury
Diana Verde Nieto tells LS:N Global about Reimagining Luxury, her latest book on how to build a positive and sustainable future for brands.
Luxury
:
Advertising & Branding
:
Sustainability
News
Apple’s new Shot on iPhone film celebrates Chinese Gen Z’s resilience
In celebration of the Lunar New Year, Apple’s seventh annual Shot on iPhone film, Little Garlic, takes a poignant look at the insecurities Gen Z fa...
Technology
:
Advertising & Branding
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Society
News
Tinder tackles Gen Z loneliness in new brand film
Dating app Tinder has launched a new ad for its UK audience, redefining the brand’s messaging to appeal to swipe-fatigued Gen Z and modern relation...
Advertising & Branding
:
Dating
:
Pop Culture & Media
News
Loop turns earplugs into stylish earwear in new campaign
Noise protection brand Loop Earplugs is challenging the perception of earplugs with a campaign positioning itself as fashionable earwear.
Technology
:
Health & Wellness
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Society
News
Patrick Grant underwear campaign aims to boost Welsh manufacturing
Until the 1990s, the South Wales valleys had a thriving underwear manufacturing industry. In September 2023, Patrick Grant, designer and founder of...
Fashion
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Advertising & Branding
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Society
News
Stat: Business leaders plan to spend more on social media
A 2023 report by Sprout Social and Harris Poll has found that despite the turbulent economy and widespread budget cuts, 80% of business leaders are...
Media & Entertainment
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Finance
:
Advertising & Branding
News
Diesel unveils playful Find the D campaign inspired by Where’s Waldo?
Diesel has re-imagined the classic Where’s Waldo? game with a high fashion twist. Find the D invites fans to spot the brand’s items in the artfully...
Fashion
:
Advertising & Branding
:
Luxury
Big Ideas
The Future of Drinks: Imbibe Live 2023
Sustainability, health and the quest for a perfect summer spritz were the defining themes at 2023’s Imbibe Live, the UK’s leading drinks trade show.
Drink
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Hospitality
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Alcoholic Beverages
News
BBC Bitesize campaign aims to prevent misinformation among students
The BBC’s learning platform Bitesize has launched a new campaign that aims to warn students not to use unverified user-generated content when revis...
Youth
:
Advertising & Branding
:
Society
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