D&AD Judging Week 2016: Thoughts on advertising

22.04.2016 D&AD : D&AD Judging Week : Ad-blocking

London – At this year’s D&AD Judging Week, LS:N Global discussed the topics that are dominating the advertising industry with a selection of judges.

  • D&AD Judging Week brings together design and advertising creatives from around the world to evaluate works, from digital marketing to book design
  • Advertisers addressed key issues, such as ad-blocking technology, attention spans and mobile marketing

LS:N Global spoke to Andy Sandoz, president of D&AD and co-founder of Havas Work Club, Paco Conde, group creative director at BBH London, Luiz Sanches, partner at AlmapBBDO, and Balakrishnan Rajagopalan, chief creative officer at Lowe Lintas & Partners, about the challenges facing the industry.

Mobile will change nothing and everything, according to Sandoz, who believes that mobile will create a seismic shift in advertising, albeit a gradual one. Our interviewees agreed that the rise of ad-blocking technology does not signal the end of the industry, but presents a creative challenge that they are all prepared to face.

The Big Picture

With the continuing rise of digital, traditional advertising is facing challenges from all fronts. For more, see our Ad-blocker Market report.

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