D&AD Judging Week 2016: Thoughts on advertising

London – At this year’s D&AD Judging Week, LS:N Global discussed the topics that are dominating the advertising industry with a selection of judges.

• D&AD Judging Week brings together design and advertising creatives from around the world to evaluate works, from digital marketing to book design
• Advertisers addressed key issues, such as ad-blocking technology, attention spans and mobile marketing

LS:N Global spoke to Andy Sandoz, president of D&AD and co-founder of Havas Work Club, Paco Conde, group creative director at BBH London, Luiz Sanches, partner at AlmapBBDO, and Balakrishnan Rajagopalan, chief creative officer at Lowe Lintas & Partners, about the challenges facing the industry.

Mobile will change nothing and everything, according to Sandoz, who believes that mobile will create a seismic shift in advertising, albeit a gradual one. Our interviewees agreed that the rise of ad-blocking technology does not signal the end of the industry, but presents a creative challenge that they are all prepared to face.