Instacart gamifies grocery shopping with Caper Cart upgrades

US – Leading grocery technology company Instacart has launched gamified quests, location-based coupons and aisle-aware advertising formats on its smart shopping trollies, Caper Carts. 

The latest Caper Cart upgrades use AI to elevate the smart cart experience, transforming grocery shopping into a more engaging, tailored journey. Through interactive digital screens, these enhancements allow brands and retailers to directly connect with customers in real time as they move through the store. 

Shoppers can embark on quests such as treasure hunts for flash deals or earn rewards through repeat visits and coupon clipping, while location-aware coupons allow brands and retailers to connect with customers in real time. A shopper in the bakery aisle, for instance, might see creative branded imagery from baked goods brands on the screen and receive a coupon for muffins, driving product discovery and boosting sales.

In Autonomous Retail Futures we explored the potential for autonomous technology not only in engaging consumers but also in helping retail environments lower staff costs, reduce shrinkage and increase inventory management efficiencies.