Searching for answers

In part one, the team examines how definitions of and attitudes towards wealth are changing through long-form editorial content, video interviews and a podcast on Tomorrow’s Wealth.

UNLIMITED* was launched at a special event at the University of Oxford’s Bodleian Library. Guests heard from distinguished professors of sociology, history and science, including Frank Trentmann, author of Empire of Things.

Tom Savigar, senior partner at The Future Laboratory, explained how, in an age of ubiquitous media and increasingly pervasive advertising, ‘audiences are backlashing by deleting content that tries desperately to reach them’.

‘Smart businesses such as UBS are showing a genuine, long-term passion for bringing contemporary cultural and economic discourse together,’ he said.