UNLIMITED* by UBS event at the University of Oxford’s Bodleian Library, UK UNLIMITED* by UBS event at the University of Oxford’s Bodleian Library, UK
UNLIMITED* by UBS event at the University of Oxford’s Bodleian Library, UK UNLIMITED* by UBS event at the University of Oxford’s Bodleian Library, UK
UNLIMITED* by UBS event at the University of Oxford’s Bodleian Library, UK UNLIMITED* by UBS event at the University of Oxford’s Bodleian Library, UK
UNLIMITED* by UBS platform, Global UNLIMITED* by UBS platform, Global
UNLIMITED* by UBS platform, Global UNLIMITED* by UBS platform, Global

Searching for answers

12 : 07 : 2016 UBS : UNLIMITED : Branded Content

London – UNLIMITED* is a new collaboration between UBS and its editorial partners.

  • The UNLIMITED* thought-leadership partnership aims to answer some of life’s biggest questions
  • UBS has partnered with The Future Laboratory, Monocle, Motherboard and Freuds for the six-part series

In part one, the team examines how definitions of and attitudes towards wealth are changing through long-form editorial content, video interviews and a podcast on Tomorrow’s Wealth.

UNLIMITED* was launched at a special event at the University of Oxford’s Bodleian Library. Guests heard from distinguished professors of sociology, history and science, including Frank Trentmann, author of Empire of Things.

Tom Savigar, senior partner at The Future Laboratory, explained how, in an age of ubiquitous media and increasingly pervasive advertising, ‘audiences are backlashing by deleting content that tries desperately to reach them’.

‘Smart businesses such as UBS are showing a genuine, long-term passion for bringing contemporary cultural and economic discourse together,’ he said.

The Big Picture

Businesses are moving beyond banner ads and weekend supplements, and trusting in the creative intuition of specialist teams to create groundbreaking digital projects. Find out more in Part 1 and Part 2 of our Branded Content Market.

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