International – Advertising agency Tribal DDB and design studio Stinkdigital have created an interactive website to promote the new Philips Fidelio range of audio products.
The Sound of Creation: An Interactive Musical Story site features a musical score with nine components introduced at intervals. Rhythmical sounds of everyday objects such as pens clicking and bubble gum popping are used for the percussion, and synthesisers, a base line and a piano phase are then added. Each instrument is visualised on-screen and can be muted so that visitors can create their own interpretation of a song.
The nine visualised components each represent a product from the Fidelio line. People can click through to learn about each item, and can buy online.
This is a great way to offer customers a rich online experience that subtly heightens the quality of the product range. For more on how brands can create sensory experiences with music, read The Future of Music : 10 Trends report.