Philips: The Sound of Creation Philips: The Sound of Creation
Philips: The Sound of Creation Philips: The Sound of Creation

High-fidelity mix: Visual aid to the sound of music

06 : 09 : 2012 Advertising : Peter Firth : Ads

International – Advertising agency Tribal DDB and design studio Stinkdigital have created an interactive website to promote the new Philips Fidelio range of audio products.

The Sound of Creation: An Interactive Musical Story site features a musical score with nine components introduced at intervals. Rhythmical sounds of everyday objects such as pens clicking and bubble gum popping are used for the percussion, and synthesisers, a base line and a piano phase are then added. Each instrument is visualised on-screen and can be muted so that visitors can create their own interpretation of a song.

The nine visualised components each represent a product from the Fidelio line. People can click through to learn about each item, and can buy online.

This is a great way to offer customers a rich online experience that subtly heightens the quality of the product range. For more on how brands can create sensory experiences with music, read The Future of Music : 10 Trends report.

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