Phone Fund: Orange brings board games to life

UK – London-based creative agency Poke has created The Phone Fund Game, an online game that gives Orange mobile users the chance to win prizes by adding a specific hashtag to their Twitter and Facebook posts.

The game involves a set of chattering teeth, viewed online via a webcam, that moves a space around a board each time a player uses the particular hashtag on Twitter or Facebook. If the teeth pass one of several lit beacons on the board, the player who powered that move wins a prize.

This is a great example of a brand harnessing consumers’ love for social media and gaming to boost its online presence on Twitter and Facebook. Find out more in our Ubiquitous Gaming Culture macrotrend.