UK – 2018 will be the year that Mark Zuckerberg fixes Facebook. In line with this sentiment, the brand has launched a new ad campaign, Let’s Get To Work, that aims to help it shed its reputation as a corporate machine and instead lends it a more community-driven voice. Created by Wieden + Kennedy Amsterdam, the ad celebrates a host of small business owners, from butchers to barbers, sourced from the platform's most popular pages and small business initiatives.
Each of the companies profiled in the campaign will also be featured on a dedicated microsite that recounts how the platform has been instrumental in helping them to scale their business.
In our forthcoming Morality Recoded macrotrend, we will examine how brands can rethink their strategies to integrate new moral and ethical codes. Book here for our annual Trend Briefing, where this and other long-term macrotrends will be unveiled.