Global – Google’s new open-source library of 3D objects is now available to all designers working in augmented reality (AR) and virtual reality (VR). The platform includes thousands of objects commissioned by Google, as well as additional items created by individuals, creating an easily accessible resource for brands.
Poly can either be accessed through a desktop web browser, for anyone programming on a Mac or PC, or can be uploaded directly to the virtual reality applications Tilt Brush and Google Blocks. While still in its early stages, the extensiveness of Poly’s assets and the ease with which it can be accessed offers retail brands the opportunity to enter the realms of AR and VR seamlessly.
Although AR can be gimmicky, some brands are successfully using it to drive real engagement.