The Apple of Google’s i

The Apple of Google’s i

Global – An advert for the latest update of Google Photos mocks Apple users’ inability to expand the native storage on their devices.

Article/19996 8f1
Google Photos: Free Up Space campaign, US

Global: An advert for the latest update of Google Photos mocks Apple users’ inability to expand the native storage on their devices.

  • The ad for Google Photos highlights the larger and, crucially, expandable storage space usually found on Android devices
  • The piece centres on a series of storage full notifications that bear a striking similarity to those found on iOS

The latest update of Google Photos has a new time-saving feature that enables images backed up on the Cloud to be deleted en masse. The app notifies you when you are running low on space and has the option to delete copies of photos that are older than 30 days.

iPhones are notorious for their lack of storage and Apple users, unlike Android’s, are unable to increase their gigabytes at a later date, which means they are forced to regularly delete photos to free up space.

Although iPhone users can download Google Photos they are unable to use the free up space option and so have to continue to manually delete for the time being.

Google is not the only one taking advantage of Apple's flaws to take a dig at its competitors, with Microsoft's ad for Surface Pro 4 taking a swipe at the iPad's shortcomings.

The Big Picture

Brands are using aggressive advertising techniques that present their competitors’ shortcomings while highlighting their own innovative features. To read more about Aggro-tising, read our Backlash Brands macrotrend.

Discover More News
Social media star Kai Cenat launches Streamer University

News

Social media star Kai Cenat launches Streamer University

Twitch sensation Kai Cenat has launched Streamer University, a weekend-long experience for aspiring creators to collaborate, learn and produce cont...
Media : Entertainment : Education
De Beers to close its lab-grown diamond jewellery brand

News

De Beers to close its lab-grown diamond jewellery brand

De Beers Group has announced the closure of Lightbox, its lab-grown diamond jewellery brand, signalling a strategic retreat from the synthetic jewe...
Luxury : Sustainability : Jewellery
Financial mansplaining endures for a majority of British women

News

Financial mansplaining endures for a majority of British women

Gender bias in money matters is pushing British women out of financial conversations, according to new research commissioned by digital wealth mana...
Finance : Diversity : Inclusion
Avanade Intelligent Garden gives trees a voice at Chelsea Flower Show

News

Avanade Intelligent Garden gives trees a voice at Chelsea Flower Show

This year’s RHS Chelsea Flower Show invites visitors to interact with AI-enabled trees in the Avanade Intelligent Garden.
Technology : Nature : Sustainability
ITV launches deaf-led drama with BSL and silent ad break

News

ITV launches deaf-led drama with BSL and silent ad break

ITV is pushing the boundaries of inclusive storytelling with the launch of its new prime time drama Code of Silence, starring BAFTA-winning actor a...
Media : Diversity : Inclusion
Stat: Boomerang generation return home due to cost of living crisis

News

Stat: Boomerang generation return home due to cost of living crisis

The rising cost of living and unaffordable housing are fuelling a surge in adult children returning to the family home.
Family : Home : Youth
Manchester City brings grassroots spirit to kit launch

News

Manchester City brings grassroots spirit to kit launch

Manchester City Football Club has marked the launch of its 2025/2026 home kit with a short film that playfully blends football fandom, nostalgia an...
Sports : Design : Creative
Vinted tops France’s fashion market as second-hand sales surge

News

Vinted tops France’s fashion market as second-hand sales surge

Second-hand platform Vinted has overtaken Amazon and Kiabi to become France’s top clothing retailer by sales volume, according to new data from the...
Fashion : Sustainability : Retail
Stat: Nearly half of UK shoppers prefer in-store retail – but body image challenges persist

News

Stat: Nearly half of UK shoppers prefer in-store retail – but body image challenges persist

As consumers’ desire for in-person connection increases, nearly half of UK shoppers now prefer to shop in-store, according to new research.
Stats : Stat : Retail
China’s online sports and equipment sales are booming

News

China’s online sports and equipment sales are booming

The sports apparel and equipment sector continues to be one of the highest-growth key consumer sectors in China, according to brand agency Hot Pot ...
China : Sports : HotPot China
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN