Legacy

The Hear My Last Wish initiative transforms organ donation culture

News

The Hear My Last Wish initiative transforms organ donation culture

Publicis Groupe and Leo Burnett Taiwan have introduced Hear My Last Wish, a project addressing the reluctance of families to consent to organ donat...
Health : Medical : Wellness
Boomers Now and Next: From Ageing to Becoming

Macro Trends

Boomers Now and Next: From Ageing to Becoming

There is an upcoming milestone in the Boomers’ generational journey. By 2030 they will all have reached the average Western retirement age of 65, s...
Generations : Boomers : Demographics
Future Forecast 2024: Luxury

Micro Trends

Future Forecast 2024: Luxury

The luxury sector has shown remarkable resilience amid economic challenges, and maintained its social and economic prestige, demonstrating impressi...
Luxury : Economy : Legacy
Cultured Waste

Micro Trends

Cultured Waste

As consumers tire of separating authentic sustainability claims from greenwashing, designers are using culture and heritage to cut through the noise.
Design : Sustainability : Culture
Preserving Digital Legacies

Micro Trends

Preserving Digital Legacies

Meet the innovators safeguarding and cherishing precious digital memories beyond the grave.
Death : Digital Legacy : Data Storage
Luxury Recrafted

Macro Trends

Luxury Recrafted

The consumers – or rather the collectors – of tomorrow will expect luxury to signal status not through excess, but by acting as a guardian of craft...
Luxury : Society : Fashion
Tymbark turns to AI to revamp iconic song

News

Tymbark turns to AI to revamp iconic song

Creative agency DDB Warsaw has launched a video campaign for Tymbark, a heritage FMCG brand in Poland, using AI-generated videos and involving lead...
Food & Drink : AI : Heritage
Building a legacy of Liberation at The Future Laboratory

Viewpoints

Building a legacy of Liberation at The Future Laboratory

D&I coach Fox Al Rajim traces the company’s D&I journey so far, and how partnering with educational organisations like The Other Box has empowered ...
Workplace : The Future Laboratory : The Other Box
Stat: Young Britons have a mature outlook on death

News

Stat: Young Britons have a mature outlook on death

Generation Z in the UK demonstrate a more open and mature outlook on death, marking a significant difference from older demographics.
Youth : Gen Z : Death
Luxury Futures 2016: Part 1

Markets

Luxury Futures 2016: Part 1

The very concept of luxury is under attack as consumers grow tired of brands talking about heritage and demand a more inspiring vision.
New Luxury Millennials : Emerging Luxury Millennials : Generation Z
Anti-authenticity Marketing

Macro Trends

Anti-authenticity Marketing

Tales of authenticity and heritage are leaving a bad taste in consumers’ mouths as brands mercilessly misappropriate these values and divest them...
Beyond Borders : Authenticity : Heritage
Are you ready?

News

Are you ready?

US – Wrangler Jeans is hanging up the cowboy hat and telling it like it is in its Born Ready campaign. 
Wrangler : Marketing : Born Ready
Internet of me

News

Internet of me

London – Technology company SAM and creative consultancy Map are showing that the Internet of Things (IoT) isn’t so complicated after all.
SAM : Map : Internet Of Things Toolkit
Jonathan Openshaw: Postdigital Artisans

Viewpoints

Jonathan Openshaw: Postdigital Artisans

LS:N Global editor Jonathan Openshaw’s new book investigates the post-digital world through its most brilliant artisans.
Digital : Daniel Arsham : Postdigital
Colonel’s story

News

Colonel’s story

London – KFC’s iconic Colonel Sanders has made his return for the brand’s 75th anniversary.
KFC : Wieden+Kennedy : Colonel Sanders
The Immortal Brand

Macro Trends

The Immortal Brand

Brands and consumers are no longer satisfied by instantaneous gratification. Can we really plan in years, decades – even centuries?
The Age Of The Long Near : Evernote : Long Now Foundation
New app lets you tweet from beyond the grave

Big Ideas

New app lets you tweet from beyond the grave

New app lets you tweet from beyond the grave
App : Twitter : LivesOn
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