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Emerging Youth: Russia
Young consumers in Russia are spending more time with their friends, engaging in political debates and launching their own creative projects.
Fashion
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Advertising
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Culture
Big Ideas
Internet users in India are more trusting of non-English content
India – A new study shows that 88% of Indian language internet users are more likely to respond to digital ads in their local language.
Digital
:
Media
:
Advertising
News
Intelligent art
Brazil – Ogilvy Brazil has created an interactive museum guide for the launch of IBM Watson in Brazil.
Museum Market
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Brazil
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Advertising
News
The equal half
Global – Benetton has rolled out its United By Half campaign globally on International Women’s Day.
Benetton
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Backlash Brands
:
Advertising
Design Directions
Leta Sobierajski: Art direction
Art director Leta Sobierajski uses the body as an abstract and inanimate prop to create surprising and subversive scenography.
Leta Sobierajski
:
RUH
:
Art Direction
News
Google mobile
Global – Google is marketing its first branded phone by highlighting the company’s existing relationship with consumers.
Anti-authenticity Marketing
:
Google Pixel
:
Google
News
The switch
Japan – All is not what it seems in cosmetics brand Shiseido’s captivating ad.
Shiseido
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Advertising
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Gender Fluid
News
LDF Network Evening 2015: Daniela Walker
London – It’s okay for brands to be themselves, says Daniela Walker, LS:N Global senior journalist and author of our macrotrend Anti-authenticity M...
Advertising
:
Marketing Campaigns
:
Heritage
News
Elective energy
New York – Energy company NRG is showing how two words can influence the way people see power.
NRG
:
Solar Power
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Wind Power
News
Colonel’s story
London – KFC’s iconic Colonel Sanders has made his return for the brand’s 75th anniversary.
KFC
:
Wieden+Kennedy
:
Colonel Sanders
News
Sole to soul
UK – Footwear brand Clarks is hosting an interactive documentary via WhatsApp, inviting fans to learn more about the icons who helped shape its ren...
Clarks
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From Rats To Rudeboys
:
Faction Marketing
Big Ideas
British Airways blanket tracks passenger relaxation levels
In a bid to highlight its attention to customer comfort, British Airways has trialled a blanket that indicates its travellers’ stress levels.
British Airways
:
Happiness
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Air Travel
Big Ideas
P&G ad campaign explores phrase ‘like a girl’
The campaign for female hygiene brand Always films people describing what the phrase 'like a girl' means to them.
Tiny Tot Feminism
:
Proctor & Gamble
:
Always
News
Scroll on: New tricks for Adidas snowboard site
Scroll on: New tricks for Adidas snowboard site
Microsites+
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Body Temples
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Snowboarding
News
Onwards and upwards: Oki-Ni sends items sky high
Onwards and upwards: Oki-Ni sends items sky high
Advertising
:
Marketing
:
Sky
News
Screen test: ASOS presents a new retail model
Screen test: ASOS presents a new retail model
Advertising
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Advertizing
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Ads
Big Ideas
Johnnie Walker campaign targets Hispanic men
Johnnie Walker campaign targets Hispanic men
Jonnie Walker
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Whisky
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Bourban
News
Video style: Prada acts out Real Fantasies
Video style: Prada acts out Real Fantasies
Advertising
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Promotion
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Ads
Big Ideas
Magazine targets Chinese tourists in France
Magazine targets Chinese tourists in France
Vogue
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France
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Chinese
News
Mummy fearest: Agency unveils horror sketch show
Mummy fearest: Agency unveils horror sketch show
Advertising
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Movies
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Faction Marketing
News
This is a bust: Musician's new take on Tumblr
This is a bust: Musician’s new take on Tumblr
Advertising
:
Advertisements
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Brain
News
Sworn enemy: Cinema answers customer complaint
Sworn enemy: Cinema answers customer complaint
Advertising
:
Ads
:
Austin
News
Psychedelic look: McQueen bursts with Netstalgia
Psychedelic look: McQueen bursts with Netstalgia
Advertising
:
Advertizing
:
Promotion
News
Make-up girl: Lagerfeld video full of character
Make-up girl: Lagerfeld video full of character
Advertising
:
Marketing
:
Animation
News
Guerilla tactics: Uniqlo pins hopes on Pinterest
Guerilla tactics: Uniqlo pins hopes on Pinterest
Advertising
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Marketing
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Ads
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