British Airways

British Airways is using VR to calm nervous flyers

News

British Airways is using VR to calm nervous flyers

The airline is trialling virtual reality (VR) to improve and modernise its in-flight entertainment offering.
Travel : Technology : Entertainment
A new Level

News

A new Level

Barcelona – Level is a new geographically neutral budget airline.
Travel : Millennials : New Bricolage Living
British Airways

News

British Airways

UK – British Airways has released a new ad campaign that highlights Chinese parents as a growing travel demographic.
British Airways : New Bricolage Living : Chinese
Charles Spence: How to stand out on the shelves and on the plate

Viewpoints

Charles Spence: How to stand out on the shelves and on the plate

Charles Spence, professor of experimental psychology at Oxford University, explains the psychology of packaging.
Synaesthesia : Synaesthetic Selling : Packaging Futures
First-class cabins on the rise despite post-recession concerns

Big Ideas

First-class cabins on the rise despite post-recession concerns

Investment in airline first-class cabins is on the rise despite pre- and post-recession concerns about the premium service.
First Class Cabins : OAG : Luxury Futures
Ground control: British Airways recreates flight using projection-mapping

News

Ground control: British Airways recreates flight using projection-mapping

London – delic has marked its inaugural commercial flight from London to Singapore with a video created using projection-mapping.
British Airways : Projection Mapping : Projection Artworks
British Airways blanket tracks passenger relaxation levels

Big Ideas

British Airways blanket tracks passenger relaxation levels

In a bid to highlight its attention to customer comfort, British Airways has trialled a blanket that indicates its travellers’ stress levels.
British Airways : Happiness : Air Travel
Private Jet Market

Markets

Private Jet Market

Nigeria and China top the list of countries buying private jets, but in the new age of experience, private aviation is about accessing the remotene...
Private Jet : Luxury Travel : Emirates
UnGrounded tackles global issues at 30,000 feet

Big Ideas

UnGrounded tackles global issues at 30,000 feet

UnGrounded tackles global issues at 30,000 feet
Community : Ungrounded : Hackathon
Electronically tagged: BA unveils intuitive labels

News

Electronically tagged: BA unveils intuitive labels

London – British Airways (BA) has announced plans to replace conventional paper luggage tags with Near Field Communication-enabled (NFC) tags ...
Traveller : Baggage : Swipe
Round trip: Travel & Hospitality Forum takes guests on a tour

News

Round trip: Travel & Hospitality Forum takes guests on a tour

Round trip: Travel & Hospitality Forum takes guests on a tour
Travel And Hospitality Futures : Travel : Hospitality
Plane food: BA opens cabin pop-up for Olympics

News

Plane food: BA opens cabin pop-up for Olympics

Plane food: BA opens cabin pop-up for Olympics
Pop-up : Restaurant : Food Futures
Business Travel & Hospitality to see recovery in coming year

Big Ideas

Business Travel & Hospitality to see recovery in coming year

Business Travel & Hospitality to see recovery in coming year
Business Travel : Ascend : British Airways
Weisz choice - British Airways unveils new, luxury first-class suite

News

Weisz choice - British Airways unveils new, luxury first-class suite

Weisz choice – British Airways unveils new, luxury first-class suite
Airways : Plane : Jaguar
Top 10 service imperatives

Big Ideas

Top 10 service imperatives

Top 10 service imperatives
Service : Hamilton Crowne Plaza : Washington DC
Future Travel & Hospitality set to be smart, green, concierge-based

Big Ideas

Future Travel & Hospitality set to be smart, green, concierge-based

Future Travel & Hospitality set to be smart, green, concierge-based
London : Bleisure : Leisure And Hospitality Futures Forum
Sport & Leisure and hospitality landscapes

Markets

Sport & Leisure and hospitality landscapes

Climate change, recession, fragmenting markets, and an increasingly critical, challenging and internet-savvy consumer are turning traditional notio...
Leisure : Hospitality : World Travel & Tourism Council
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