Flight BA2012 restaurant Flight BA2012 restaurant
Flight BA2012 restaurant Flight BA2012 restaurant

Plane food: BA opens cabin pop-up for Olympics

26 : 03 : 2012 Pop-up : Restaurant : Food Futures

LondonBritish Airways is celebrating the 2012 Olympic Games in London with a new pop-up restaurant, Flight BA2012.

The restaurant, which will open on weekdays from 4 to 17 April, will be in a real BA aircraft cabin in East London’s Shoreditch, and will serve an Olympics-inspired menu created by Michelin-star chef Simon Hulstone, in consultation with celebrity chef Heston Blumenthal.

Diners will pay a fee of £50 for a three-course menu, based on flight menus dating back to 1948. The cabin has also been designed to replicate a first-class flight.

This is an immersive way to bring British Airways’ service to life, while also highlighting its heritage. Find out more about immersive selling in our Tomorrow Store macrotrend.

You have 1 free News articles remaining. Sign up to one of our membership packages from just £100 a month.
View Subscription Offers Sign in

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more