London – British Airways (BA) has announced plans to replace conventional paper luggage tags with Near Field Communication-enabled (NFC) tags that will be scannable and re-usable.
The tags, created by digital design agency Designworks, will be mounted permanently on luggage. Air travellers will be able to hold their smartphones over the electronic tags to update the e-ink display to show the new destination and a barcode containing flight details.
‘This is a fantastically simple yet smart device that gives each customer the choice to have their own personalised electronic baggage tag that changes with the swipe of a smartphone – every time they fly,’ says Frank van der Post, BA managing director of brands and customer experience.
This is a great way for NFC technology to make travel more seamless. For more on how technology is making travel easier, read our App Travel microtrend.