Electronically tagged: BA unveils intuitive labels

01 : 07 : 2013 Traveller : Baggage : Swipe

London – British Airways (BA) has announced plans to replace conventional paper luggage tags with Near Field Communication-enabled (NFC) tags that will be scannable and re-usable.

The tags, created by digital design agency Designworks, will be mounted permanently on luggage. Air travellers will be able to hold their smartphones over the electronic tags to update the e-ink display to show the new destination and a barcode containing flight details.

‘This is a fantastically simple yet smart device that gives each customer the choice to have their own personalised electronic baggage tag that changes with the swipe of a smartphone – every time they fly,’ says Frank van der Post, BA managing director of brands and customer experience. 

This is a great way for NFC technology to make travel more seamless. For more on how technology is making travel easier, read our App Travel microtrend.

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