Psychedelic look: McQueen bursts with Netstalgia

25.07.2012 Advertising : Advertizing : Promotion

International – Fashion brand Alexander McQueen has launched a video to promote its autumn/winter 2012 collection featuring an aesthetic that celebrates the early days of the internet.

In a kaleidoscope of colour, the psychedelic, 80s-inspired fashion film creates a surreal yet mesmerising campaign that ties in perfectly with McQueen’s dramatic collection.

Designer brands such as Kenzo, ASOS and Yoshi Sodeoka are attempting to outdo each other, creating promotional campaigns that hark back to the early internet.

Read our Netstalgia macrotrend to find out more.

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