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'advertising'
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Bags of fun: Making a case for sensible packing
Bags of fun: Making a case for sensible packing
Advertising
:
Peter Firth
:
Gamification
News
Dream job: Putting mobile users in the picture
Dream job: Putting mobile users in the picture
Advertising
:
Artisan
:
Phone
News
Secret cinema: Agency uses interactive story
Secret cinema: Agency uses interactive story
Advertising
:
Canada
:
Ubiquitous Gaming Culture
Big Ideas
Budweiser campaign shows brand is on track
Budweiser campaign shows brand is on track
Budweiser
:
Beer
:
Advertising
News
Road trip: Car campaign takes drivers on the journey of a lifetime
Road trip: Car campaign takes drivers on the journey of a lifetime
Hubrid
:
Competition
:
Crowdsourcing
News
Weisz choice - British Airways unveils new, luxury first-class suite
Weisz choice – British Airways unveils new, luxury first-class suite
Airways
:
Plane
:
Jaguar
News
Secret society: Underground network for Marmite lovers
Secret society: Underground network for Marmite lovers
Advertising
:
Club
:
Exclusive
News
Creative block: New site inspires use of product
Creative block: New site inspires use of product
Advertising
:
Ads
:
Fans
News
Fruittella encourages outdoor play with sun-activated storybook
Confectionery brand Fruittella is taking a creative approach to getting kids outdoors in Brazil with its new sun-activated storybook.
Youth
:
Environment
:
Technology
News
Audi unveils Love at First Light campaign as part of its Audi Design Love Stories
Audi is celebrating the launch of its fully electric SQ6 e-tron SUV with a new content campaign Love At First Light, the initial instalment in a th...
Visual
:
Mobility
:
Design
News
Asics subverts weight loss content with body positivity campaign
Asics has launched a satirical new campaign in response to rising demand for weight loss content on social media.
Health
:
Advertising
:
Technology
News
Bentley Motors launches How do you Bentley? campaign for Gen B
Bentley Motors has unveiled its new brand campaign How do you Bentley?, developed by luxury custom agency IPG-X.
Luxury
:
Mobility
:
Travel
Micro Trends
The Big Meat Up
Following the popularity of vegetarian, vegan, flexitarian and alternative diets in recent years, US consumers are re-evaluating their relationship...
Food
:
Meat
:
Health
News
Speedo reclaims its spot in swimwear with new campaign
Speedo has unveiled Go Full Speedo, a global campaign to mark the brand’s relaunch during an Olympic year.
Sport
:
Heritage
:
Fashion
Micro Trends
Curated Clutter
Culture is experiencing a move from clean to cluttered, but this consumer shift is not just about aesthetics.
Fashion
:
Pop Culture
:
Marketing
News
Brlo’s Drink Naked ad spoofs Calvin Klein’s viral campaign
Craft beer maker Brlo is making waves with its humorous take on Calvin Klein’s viral ad campaign featuring actor Jeremy Allen White.
Food
:
Drink
:
Advertising
News
The Invisible Mothers campaign shows the dark side of motherhood
Peanut, an online community connecting mothers worldwide, launched the Invisible Mothers campaign celebrating all the mothers who don’t feel seen.
Health
:
Society
:
Motherhood
News
Palace Skateboards joins forces with McDonald’s on cinematic universe
British streetwear brand Palace Skateboards has once again shown its flair for unexpected collaborations, teaming up with fast food giant McDonald’...
Food & Drink
:
Fashion
:
Mcdonadls
News
Volkswagen ad brings dead singer to life via deepfake technology
Volkswagen’s short film celebrating its 70th anniversary in Brazil went viral overnight in July 2023 for featuring singers Maria Rita and her late ...
Mobility
:
Society
:
Advertising
News
Antigua and Barbuda tourism authority bolsters sibling rivalry in new ad
The Caribbean twin-island paradise turned to sibling rivalry in its latest ad campaign designed by London-based creative agency Motel and Spanish p...
Travel & Hospitality
:
Advertising
:
Tourism
News
Ikea embraces relatability-first marketing with savvy campaign
Ikea UK and Ireland has joined forces with London-based agency Mother for a new visual campaign rooted in the ‘the wonderful everyday’ and promotin...
Advertising
:
Branding
:
Retail
Viewpoints
For brands, Pride must be a long-term strategy
With a mission to democratise LGBT+ media, Tag Warner, CEO of Gay Times, discusses how brands can navigate Pride month and beyond.
Youth
:
Identity
:
Media
News
Lay’s Messi deepfake personalises football fandom
Snack brand Lay’s is allowing football fans to send interactive messages through a deepfake rendering of the footballer Lionel Messi.
Fandom
:
Fans
:
Deepfake
News
This barber shop doubles as a content studio
Men’s grooming brand Old Spice has opened its first bricks-and-mortar barbers, providing an immersive, content-driven experience for its customers.
Retail
:
Advertising
:
Personal Care
Viewpoints
How football can kick luxury brands into shape
False 9 is on a mission to elevate and promote the modern football player and club – with a close eye on luxury brands.
Luxury
:
Sport
:
Advertising
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