Bags of fun: Making a case for sensible packing

Paris – Luxury luggage maker Louis Vuitton has created The Art of Packing, an interactive game that acts as a manual showing people the best way to pack a Louis Vuitton suitcase.

On Louis Vuitton’s website, visitors can choose to pack one of three bags: the Alzer, the Pégase or the Keepall. Louis Vuitton items are laid out, and using the cursor, visitors select different items to pack. People can click and drag sleeves, collars and zips to fold and then pack the items.

This is a well-executed way of highlighting products online, and illustrating the ideal way for Louis Vuitton items to be handled and used. For more on shifts in the luxury market, look out for our Luxury Futures report, coming soon to The Future Laboratory shop.