LS:N Global

Viewpoints

Greener marketing for the Transformative Twenties

The pandemic has made ‘pivoting’ a matter of survival as well as principle for global brands. But as we push towards a greener economy, what should...

Society : Advertising : Post-pharmacy Brands

Big Ideas

Trans-positive beauty and wellness campaigns

Historically entrenched in cisgender heteronormative ideals, health and beauty brands are beginning to lead conversations about Trans+ inclusion.

Health And Wellness : Transgender : Non-binary

News

LifeStyles prices condoms according to STI rates

The brand uses real-time search activity to generate stock-style charts about STIs.

Health & Welless : Advertising : Retail

News

Adidas redefines what it means to be sporty

Adidas is tackling outdated fitness stereotypes in its latest campaign, Reimagine Sport, which celebrates the launch of its new women’s collection.

Health : Wellness : Advertising

News

Timberland PRO applauds America’s trade workers

The footwear and apparel brand pays tribute to its original customer base of American trade workers and builders.

Society : Workplace : Advertising

News

Ikea and National Geographic want to save our sleep

The brands have joined forces to position sleep as a new form of endangered species.

Health : Wellness : Sleep

News

Squish wants Generation Z to be acne-positive

Body positivity activist Charli Howard has created a beauty line aimed at unashamed young women.

Beauty : Advertising : Branding

Viewpoints

Financial branding doesn’t need to be boring

Mervyn ten Dam, founder of Dutch creative agency Achtung! discusses B2B brand identities and why it’s vital to appeal to the mindsets of tomorrow’s...

FinTech : Advertising : Branding

Macro Trends

Uncoupled Living

Being in a couple is becoming a less prevalent way to structure society, as more adults embrace the single life.

Family : Culture : Lifestyle

Viewpoints

Dear brands: please stop selling us your activism

Generation Z are being targeted with empty promises of peace, love and change. Tori West explains why it’s time for brands to put their words ...

Youth : Fashion : Advertising

News

Klarna parades its USP with Smoooth products

Payment provider Klarna is dropping its first-ever range of physical products to celebrate its friction-free services.

Finance : Merchandise : Product Design

Micro Trends

Life-stage Brands

From adolescence to menopause, brands are helping to alleviate the biological inconveniences of being a woman.

Female Futures : Wellness : Marketing

Micro Trends

Empowered Travel

In an industry tainted by colonial roots, travel brands are shifting their priorities towards the empowerment and rights of indigenous residents.

Travel : Hospitality : Culture

News

This campaign parodies our aversion to banner ads

French bank Boursorama has created a dramatic trailer for a short thriller called The Man Who Clicked on a Banner Ad.

Finance : Advertising : Bank

News

Kenzo launches a 30-minute cinematic campaign

The luxury house’s latest campaign, The Everything, is a 30-minute teenage sci-fi film.

Fashion : Advertising : Film

Viewpoints

Why creative campaigns will win women’s luxury spend

When it comes to the allure of luxury, self-purchasing females are being drawn in through video marketing, says Marty Hurwitz, co-founder of MVI Ma...

Luxury : Retail : Advertising

Big Ideas

Brand Innovation Debrief: Gucci

From digitally driven campaigns to female-first initiatives, Gucci is shaking off the immovable traditionalism often associated with luxury brands.

Luxury : Marketing : Fashion

Markets

Men’s Beauty Market

A new kind of male beauty consumer who is not wedded to traditional masculine ideals is emerging.

Beauty : Youth : Branding

News

Bleach London’s ethically minded make-up range and other stories

In today’s daily digest: Bleach London’s vegan make-up, refugee camps adopt mobile money, Cabin brings bus travel to the fore, and other top stories.

Beauty : Travel : Advertising

Big Ideas

Uber remains Millennials’ favourite brand

Global – Despite a backlash against the company, Uber’s customer base is growing, according to the YouGov BrandIndex.

Advertising : Branding : Automotive

News

Amnesty targets Generation Z in new campaign

UK – Short animation film calls for the support of human rights by ridiculing the ‘snowflake generation’.

Advertising : Digital : Media

News

Yoplait targets mothers with a message of empowerment

US – The yoghurt brand’s latest campaign advises women to ignore negative comments about their approach to parenting.

Food : Advertising : Marketing

Markets

Sensitised Living Part 1

Consumers are increasingly aware of the impact of 21st-century irritants on their skin. We examine the key factors driving this new-found sensitivity.

Beauty : Advertising : Packaging

News

Lynx campaign asks what it means to be a man

Amsterdam – The Google search-driven advert reveals the questions that some men cannot face asking out loud.

Advertising : Beauty : Branding

News

The Pregnancy Pause helps new mothers return to work

New York – The toolkit was created to explain the gap that maternity leave creates on CVs.

Advertising : Branding : Digital

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