The Pregnancy Pause helps new mothers return to work
The Pregnancy Pause by Mother, New York

The Pregnancy Pause helps new mothers return to work

New York – The toolkit was created to explain the gap that maternity leave creates on CVs.

The Pregnancy Pause by Mother, New York

New York – The toolkit was created to explain the gap that maternity leave creates on CVs.

Designed as a passion project by creative agency Mother New York, The Pregnancy Pause provides women with a sample CV, listing the project as one of the applicant’s referees. They also encourage women to describe the experiences they have gained since being on maternity leave.

Mothers can also link The Pregnancy Pause to their LinkedIn page, explaining the gap to potential employers in a simple way. The agency hopes to cement the idea in the workplace that ‘maternity leave – whether 12 weeks or 12 years – isn't a vacation’.

In addition, the initiative is intended to stimulate a wider discussion about statutory maternity leave in the US, which now stands at 12 weeks unpaid leave.

The Big Picture

  • The Pregnancy Pause encourages women and prospective employers to remember that being a full-time mother is not a holiday, and that any gap should not be treated as a blemish on their CVs
  • Earlier this year The Future Laboratory held its inaugural Female Futures Forum where we explored the future of female entrepreneurialism. For more information, or to book an in-house presentation, please visit our shop
Discover More Daily Signals
The Trend:  Romantic Anarchy

Daily Signals

The Trend:  Romantic Anarchy

Younger generations are rewriting the rules of romance – approaching love with equal parts idealism and irreverence.
Pop Culture : Media : Romance
The Big Idea: Branding in the Age of Elasticity

Daily Signals

The Big Idea: Branding in the Age of Elasticity

As the Western world enters a time of cultural volatility and political division, brands face a choice: retreat, react or re-root.  
Pop Culture : Media : Branding
The Viewpoint: Trad Love and a 19th century foresight framework for romance

Daily Signals

The Viewpoint: Trad Love and a 19th century foresight framework for romance

Pop Culture : Media : Dating
The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Daily Signals

The Space: Why Netflix’s restaurant residency in Las Vegas speaks to fandoms

Netflix expanding its entertainment empire into immersive dining in late 2025 with Netflix Bites Vegas, a year-long residency at MGM Grand in Las V...
Pop Culture : Media : Netflix
The Campaign: Instagram champions creative risk-taking with star-studded global campaign

Daily Signals

The Campaign: Instagram champions creative risk-taking with star-studded global campaign

As Instagram approached its 15th anniversary, the platform has launched a new campaign spotlighting creativity on social media.
Pop Culture : Media : Entertainment
The Trend: Phygital Fittings

Daily Signals

The Trend: Phygital Fittings

Virtual try-ons are evolving from transactional tools into immersive, emotionally aware stages for exploration, self-expression and co-creation.
Retail : Fashion : Technology
The Campaign: John Lewis celebrates 100 iconic products for its centenary

Daily Signals

The Campaign: John Lewis celebrates 100 iconic products for its centenary

UK department store John Lewis marked 100 years of its Never Knowingly Undersold promise with a new multimedia campaign created by advertising comp...
Retail : Advertising : Branding
The Viewpoint: Tactile Touchpoints

Daily Signals

The Viewpoint: Tactile Touchpoints

In a retail climate marked by economic anxiety and digital overload, the act of in-store customisation is emerging as a cultural salve, with shoppe...
Retail : Customisation : Craftsmanship
The Space: ASOS Live redefines fashion shopping through creator-led video content

Daily Signals

The Space: ASOS Live redefines fashion shopping through creator-led video content

Online retailer ASOS has launched ASOS Live, a new video shopping experience designed to merge inspiration, content and commerce within its app.
Retail : Fashion : Technology
The Big Idea: Six Storified Retail Environments

Daily Signals

The Big Idea: Six Storified Retail Environments

Storified retail crosses entertainment with hospitality to provide experiences that immerse visitors in emotive, local and cultural moments which d...
Retail : Hospitality : Storytelling
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN