US and India – New haircare brand Shaz & Kiks combines traditional Indian beauty rituals with a focus on scalp care.
Launching with Back To Your Roots, a scalp and hair pre-wash mask, the brand is positioning preventative haircare as the foundation for overall hair health. Dubbed the 'new step one' in hair-washing routines, the plant-based mask is massaged into the scalp and down the lengths of dry hair 20 minutes before hair is washed as normal.
Paying homage to its founders’ family rituals around Ayurvedic beauty, the formulation uses over 20 Indian herbs, oils and flowers – including amla, turmeric and peppermint – to stimulate blood flow to the hair root and encourage growth.
While celebrating ancestral rituals through its range, Shaz & Kiks also taps into the rise of hair products inspired by skincare. For more, explore Skintellectual Haircare.