Pricing Strategies: Part 1
From price point activism to discounts based on demand, companies are embracing a more dynamic approach to pricing as a means of differentiating their offer.
By Rachael Stott and Josh Walker
:strip_exif():strip_icc()/filestorage/images/83530/screen-shot-2018-02-15-at-11-21-28.png)
WANT TO READ MORE?
BECOME A MEMBER TODAY
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.
:strip_exif():strip_icc()/filestorage/images/126153/alessia-boveri-kj-nrzw3ayq-unsplash.jpg)
:strip_exif():strip_icc()/filestorage/images/126033/p90519770-highres-bmw-vision-neue-klas.jpg)
:strip_exif():strip_icc()/filestorage/images/125616/m114-24-fa1-gg-of-screen-grabs-1-0094-wb.jpg)
:strip_exif():strip_icc()/filestorage/images/125697/im8-davidbeckham-05.png)
:strip_exif():strip_icc()/filestorage/images/125354/moin-1.jpg)
:strip_exif():strip_icc()/filestorage/images/125368/7-ro-sparks-nyc-ooh-penn-station.jpg)
:strip_exif():strip_icc()/filestorage/images/125304/19-oura-ring-lifestyle.png)
:strip_exif():strip_icc()/filestorage/images/125265/lsn-video-template.png)
:strip_exif():strip_icc()/filestorage/images/125238/small-3012eurs2022-copy.jpg)
:strip_exif():strip_icc()/filestorage/images/125138/2-rabbit-vibrator-campaign-2024-the-oh-collective.jpg)