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Big Ideas
Beauty companies need to do more to foster brand transparency
UK – Consumer trust is low in this sector, according to a new report by Mintel.
Beauty
:
Branding
:
Advertising
News
Latest campaign by eyewear brand Oxydo references David Lynch
Global – The film was inspired by the extra-dimensional Black Lodge featured in Twin Peaks.
Advertising
:
Luxury
:
Fashion
News
Rock the house
Global – British virtual band Gorillaz has launched a series of immersive experiences with Sonos.
Virtual Reality
:
Futuretainment
:
Music
News
The whole tooth
US – Hello has launched a playful campaign to promote its new all-natural, chemical-free toothpaste product.
Advertising
:
Animation
:
Storytelling
News
Inclusion culture
London – The creative company Grey London is being rebranded as Valenstein & Fatt to honour its Jewish founders and to stand up to modern-day ...
Grey London
:
Civic Brands
:
Branding
Big Ideas
React and respond
Global – A number of companies are responding to the recent electronics travel ban.
Emirates
:
The Dislocated World
:
Advertising
Viewpoints
Nadine Chahine: Monotype
Why the glance is the currency of the age.
The Focus Filter
:
Monotype
:
Typography
News
All grown up
Stuttgart – Mercedes-Benz is rewriting the rules of growing up with a year-long campaign targeted at Millennials.
Mercedes-Benz
:
Automotive
:
Millennials
News
Luv rewards
California – Luv It is a new app that promotes consumer engagement by offering monetary rewards for time spent using the platform.
Luv It
:
E-commerce
:
Fashion
News
New narratives
New York – Cadillac has released a series of short films that mark a new direction for the brand.
Cadillac
:
A Series Of Short Journeys
:
Film
News
Sleep easy
UK – Ikea has launched a new campaign that aims to help consumers to get a better night’s sleep.
Ikea
:
Win At Sleeping
:
Sleep
Markets
Luxury Futures 2016: Part 2
In part 2 of our Luxury Futures Market, we examine why brands need to respond quickly to invest in the best creative talent in digital technolo...
Luxury Futures 2016
:
Luxury On Demand
:
Anti-authenticity Luxury
News
Holiday for real
Global – Virgin Holidays has created its first live streamed travel ad.
Virgin
:
Live-streamers Tribes
:
Advertising
News
Save the world
US – Snack brand Halfpops is reaching out to coders with a tongue-in-cheek campaign.
Halfpops
:
Marketing
:
Coders
News
Seriously sporty
Global – Sportswear brand Asics is targeting a new audience in its latest campaign, which pits fitness goals against the trappings of youth.
Asics
:
180 Amsterdam
:
Want It More
News
Dream marketing
Netherlands – Animated film producer Studio Smack has imagined a world in which brands have the power to influence your dreams.
Studio Smack
:
Dreams
:
Marketing
News
On display
Sweden – Retailer & Other Stories forgoes the digital retouching of models in a campaign marking the launch of its latest lingerie collection.
& Other Stories
:
For Women
:
By Women
News
The power of art
London – The Tate Britain’s latest campaign shows there is truth in the adage ‘a picture is worth a thousand words’.
Tate Britain
:
Grey London
:
Advertising
News
Are you ready?
US – Wrangler Jeans is hanging up the cowboy hat and telling it like it is in its Born Ready campaign.
Wrangler
:
Marketing
:
Born Ready
News
Beefy peace proposal
US – Burger King has called on McDonald’s to join forces for this year’s International Day of Peace.
Burger King
:
McWhopper
:
International Day Of Peace
Design Directions
Harvey Nichols Loyalty App
Ad agency Adam&Eve uses CCTV footage of shoplifters for the new Harvey Nichols campaign, showing that luxury communications do not need to be stu...
Harvey Nichols
:
Shoplifters
:
Rewards Programme
News
India’s Frooti rebranding
India – Frooti, one of India’s oldest juice brands, has undergone a major rebranding for the first time in 30 years, taking a fresh perspective on ...
Frooti
:
Sagmeister & Walsh
:
Juice Drink
News
Digital paint swatch
UK – Dulux’s latest advert is a digital upgrade of the paint swatch, brought to life in a cinematic telling of a dystopian future devoid of colour.
Dulux
:
BBH
:
Shoppable Video
News
Car safety made sexy
UK – Volkswagen is making safety sexy with its latest campaign, Invisible Made Visible.
Volkswagen
:
Invisible Made Visible
:
Awakening Tech
Big Ideas
New platform by hearing aid firm adds sound to Google Street View
Amplifon has created a platform that allows developers to add 3D soundscapes to Google Street View.
Advertising
:
Soundscapes
:
Google Street View
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