Sleep easy
Win at Sleeping by Ikea and Mother London, UK

Sleep easy

UK – Ikea has launched a new campaign that aims to help consumers to get a better night’s sleep.

Article/20691 #1
Win at Sleeping by Ikea and Mother London, UK

UK – Ikea has launched a new campaign that aims to help consumers to get a better night’s sleep.

  • Win at Sleeping is a response to the digital distractions that consumers face on a daily basis
  • The film asks viewers to consider making small changes to their bedtime routine to ensure they are well rested

The campaign is designed to inspire consumers to reclaim the bedroom as a place for rest, relaxation and sleep.

The short films follows a selection of people as they undertake a variety of bedtime rituals that are similar in look and feel to those performed by athletes before a competition.

‘Twenty-first-century living brings with it increasingly busy lives and a multitude of digital distractions that often leave us feeling tired, run down and unproductive,’ says Laurent Tiersen, country marketing manager, Ikea UK and Ireland. ‘All of us need to raise our game and ensure we rest properly so we can start each new day feeling fresh.’

The ad was created by Mother London and will be rolled out across tv, press, cinema, digital and outdoor channels.

The Big Picture

The Centers for Disease Control and Prevention (CDC) has declared insufficient sleep a public health epidemic in the US, and brands are responding with campaigns that highlight the benefits of rest and relaxation. For more, read our Sleep Market report.

Discover More News
Future Days 2025: Urban life in 2050 and queer design futures

News

Future Days 2025: Urban life in 2050 and queer design futures

The second day of Future Days 2025 kicked off at the Estufa Fria botanical garden in Lisbon.
Future Days 2025 : Sustainability : Urban Design
Foresight Friday: Alice Crossley, senior foresight analyst

News

Foresight Friday: Alice Crossley, senior foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight ana...
Foresight Friday : London Marathon : Sports
Stat: Circular fashion is gaining momentum in US luxury e-commerce

News

Stat: Circular fashion is gaining momentum in US luxury e-commerce

Americans who purchase luxury apparel online are increasingly turning to circular fashion, according to new data from the Mastercard Economics Inst...
Sustainability : Fashion : Luxury
Arabian Travel Market 2025: Connected transport and cruise tourism

News

Arabian Travel Market 2025: Connected transport and cruise tourism

Day three of Arabian Travel Market (ATM) 2025 cast a spotlight on the evolving role of connected transport and the booming cruise sector in shaping...
Travel : Middle East Travel : Global Events
Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

News

Stat: Kenya and Egypt lead Africa’s accelerating AI investment race

New research from cybersecurity company Fortinet reveals that 85% of African businesses across five key markets plan to invest in AI within the nex...
Statistic : Stat : Egypt
Future Days 2025: How TimeOut turned a magazine into a destination food market

News

Future Days 2025: How TimeOut turned a magazine into a destination food market

Just days after a climate-induced power outage plunged Portugal into darkness, Lisbon emerged as a beacon of resilience and innovation with the ope...
Global Events : Sustainability : Placemaking
Arabian Travel Market 2025: The power of human and spiritual connection

News

Arabian Travel Market 2025: The power of human and spiritual connection

Day two of the Arabian Travel Market (ATM) 2025 continued to spotlight the future of global tourism with a strong focus on human, cultural and spir...
Travel : Travel & Hospitality : Global Events
ChatGPT expands into e-commerce

News

ChatGPT expands into e-commerce

OpenAI has announced the launch of new shopping features within ChatGPT.
Technology : Retail : AI
Stat: American Gen Z are more optimistic about finances than their elders

News

Stat: American Gen Z are more optimistic about finances than their elders

Young people are surprisingly optimistic about their personal finances, reveals new data from the NBC News Stay Tuned Poll, powered by SurveyMonkey.
Politics : Finance : Economy
Arabian Travel Market 2025: AI and accessible tourism

News

Arabian Travel Market 2025: AI and accessible tourism

LS:N Global reviews the most innovative discussions, impactful presentations and new product showcases seen at The Arabian Travel Market 2025 ...
Travel : Travel & Hospitality : Global Events
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN