'advertising'

Cannes Lions 2014: Design, Cyber, Product Design, Press and Radio awards

Big Ideas

Cannes Lions 2014: Design, Cyber, Product Design, Press and Radio awards

The third series of Cannes Lions awards marked out the compelling and beautifully crafted. 
Cannes Lions 2014 : Digital Marketing : Product Design
Sense of balance: Skincare line merges science and tradition

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Sense of balance: Skincare line merges science and tradition

London – Ada Ooi grew up in Hong Kong, a city of opposites where technology and tradition sit side by side. Inspired by the principles of apothec...
Alchemy : London : Beauty Packaging
People feel emotional attachment to brands in times of fear

Big Ideas

People feel emotional attachment to brands in times of fear

US – Consumers are more emotionally attached to brands that are present during moments of fear, according to a forthcoming study to be published in...
Scare Marketing : Marketing : Advertising
Topshop wishes Chinese a prosperous new year

Big Ideas

Topshop wishes Chinese a prosperous new year

Topshop wishes Chinese a prosperous new year
Chinese New Year : Topshop : Advertising
Ikea campaign aims for greater sustainability

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Ikea campaign aims for greater sustainability

Ikea campaign aims for greater sustainability
Ikea : Furniture : Interiors
Tales up: Harnessing the power of storytelling

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Tales up: Harnessing the power of storytelling

Tales up: Harnessing the power of storytelling
Advertising : Tv : Axe
McDonald’s Canada takes you behind the scenes

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McDonald’s Canada takes you behind the scenes

McDonald’s Canada takes you behind the scenes
McDonalds : Transparency : Advertising
Twitter takes a leap forward with hashtag pages

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Twitter takes a leap forward with hashtag pages

Twitter takes a leap forward with hashtag pages
Twitter : Hashtag : Advertising
Eat to the beat: Lurpak pairs food with music

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Eat to the beat: Lurpak pairs food with music

Eat to the beat: Lurpak pairs food with music
Advertising : Ads : Marketing
Beetle bets: Volkswagen gets the gambling bug

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Beetle bets: Volkswagen gets the gambling bug

Beetle bets: Volkswagen gets the gambling bug
Advertising : DDB Stockholm : DDB
Tales of the unexpected: Loka flavours on film

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Tales of the unexpected: Loka flavours on film

Tales of the unexpected: Loka flavours on film
Advertising : Marketing : Robot
Pepsi Next: Campaign is a real laugh for fans

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Pepsi Next: Campaign is a real laugh for fans

Pepsi Next: Campaign is a real laugh for fans
Pepsi : Pepsi Next : Facebook
Court case leaves Chivas Regal in low spirits

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Court case leaves Chivas Regal in low spirits

Court case leaves Chivas Regal in low spirits
Chivas Regal : Whisky : Branding
Celebrity cereal additions pop up on Twitter

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Celebrity cereal additions pop up on Twitter

Celebrity cereal additions pop up on Twitter
Totes Amazeballs : Kellogs : Cereal
Cereal Branding & Packaging is on Target for 80's revival

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Cereal Branding & Packaging is on Target for 80's revival

Cereal Branding & Packaging is on Target for 80’s revival
General Mills : Cereal : Atari
Eye-catching: Ad stops passers-by in their tracks

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Eye-catching: Ad stops passers-by in their tracks

Eye-catching: Ad stops passers-by in their tracks
Hamburg : Germany : Domestic Violence
Channel 4 campaign seeks a more targeted view

Big Ideas

Channel 4 campaign seeks a more targeted view

Channel 4 campaign seeks a more targeted view
Intuitive : Channel 4 : Recommendations
Brands urged to target ads at ethnic minorities

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Brands urged to target ads at ethnic minorities

Brands urged to target ads at ethnic minorities
Ethnic : Minorities : Ethnography
TFWA 2024: Tailored for Travellers

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TFWA 2024: Tailored for Travellers

The travel retail arena continues to see both digital and experience-led innovation, specifically in the beauty and alcohol markets. Key themes at ...
Travel : Retail : Drink
Toyota transforms car parts into diamonds for C-HR campaign

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Toyota transforms car parts into diamonds for C-HR campaign

Toyota has unveiled the C-HR Diamond Collection, a new campaign for its C-HR model, developed in collaboration with Australian jewellery designer M...
Sustainability : Mobility : Luxury
LG unveils AI-activated Menopause Mode air conditioning units

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LG unveils AI-activated Menopause Mode air conditioning units

LG is beta testing Menopause Mode, a new initiative aimed at alleviating the intense hot flushes experienced by menopausal women. 
Technology : AI : Health
Skims launches star-studded campaign to celebrate WNBA partnership

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Skims launches star-studded campaign to celebrate WNBA partnership

Kim Kardashian’s shapewear and clothing brand Skims is now an official underwear partner of the WNBA and launched a new campaign in May 2024 featur...
Sport : Fashion : Beauty
Stat: TikTok ads have a positive impact on consumer trust

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Stat: TikTok ads have a positive impact on consumer trust

Despite TikTok’s chokehold on younger consumers, many brands remain wary about marketing on the platform. But a recent of poll of TikTok users show...
Social Media : Pop Culture : Retail
This satirical Game of the Goose is not designed for family fun

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This satirical Game of the Goose is not designed for family fun

The traditional Game of the Goose has been given a macabre makeover, denouncing cruelty involved in the production of fatty duck liver pâté, aka fo...
Advertising : Food & Drink : Society
Stat: Brands are neglecting Gen X on social media

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Stat: Brands are neglecting Gen X on social media

According to a report published in September 2023 by media agency Wavemaker, influencer marketing campaigns largely ignore Gen X, despite 92% of 45...
Media : Society : Advertising
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