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Liquid Death’s new ad spoofs global plastic pollution epidemic

Canned water brand Liquid Death has released a new, humorous advert addressing the global plastic pollution issue.

News

RSVP: Five Trends to Impact the US Market in 2023

Join us on 15 February for an overview of the key trends to affect the US market in the next year.

Advertising : Society : TFL

News

Air New Zealand spotlights Māori culture

The airline is promoting a return to tourism with a focus on betterment and cultural heritage.

Travel & Hospitality : Diversity And Inclusion : Advertising

News

The Campaign: Buy Toronto Time

In June, we spotlighted a campaign from Toronto, Canada, that sought to protect independent businesses across the city in the wake of Covid-19.

Retail : Covid-19 : Advertising

Big Ideas

What’s Next for the Entre-Celebrity?

From deep diversity training to TikTok-famous consultants, the C-suite celebrity is rapidly redefining the role of the brand spokesperson.

Retail : Media : Workplace

Micro Trends

Wanderlust Beauty

With consumers itching for escape, the sectors of beauty and travel are intersecting in new ways, tapping into our sunny holiday fantasies.

Travel : Beauty : Marketing

News

Klarna campaigns to drop the lockdown look

The payments service wants people emerging from lockdown to leave their wardrobe of sweatpants and hoodies, partnering with sartorial musician A$AP...

FinTech : Advertising : Branding

News

Unconditional commits to better beauty marketing

The probiotic skincare brand is challenging the beauty sector’s negative skincare messaging in a bid to combat low self-esteem among consumers.

Beauty : Wellness : Advertising

News

Tena rebrands the menopause for Middle Eastern women

Sanitary brand Tena’s latest campaign, Despair No More, aims to change the perception of the menopause in the Middle East.

Health : Wellness : Advertising

News

Frida reveals the realities of breastfeeding

Postnatal brand Frida has released a short film that explores problems new mothers encounter when breastfeeding.

Advertising : Health And Wellness : Society

News

Aldi’s emotive film highlights child food poverty

Supermarket Aldi has released a short film, Hunger Monster, which highlights the negative effect of food poverty in order to garner support for its...

Advertising : Food : Civic Brands

News

A joyful rebranding for a mortgage broker

Creative studio Uncommon has re-imagined mortgage company Habito with a dream-like identity designed to visualise the jargon-free process the compa...

Advertising : Branding : Design

News

Tour guides tease new tastes for Uber Eats

Tour guides from the Cook Islands are the unexpected faces in a new series of Uber Eats ads.

Food : Travel : Marketing

News

This ski pass saves a melting glacier

Creative agency Serviceplan X and LAAX ski resort are working to delay the effects of climate change with the latest activation designed to protect...

Travel & Hospitality : Campaign : Climate Change

News

The Campaign: Tony’s Chocolonely’s Happy Activism

In September, chocolate brand Tony’s Chocolonely showed how brand campaigns can draw attention to the exploitation of people in the cocoa industry ...

Advertising : Food : Drink

News

Stat: Consumers are sceptical about marketing data usage

Many consumers still feel an element of scepticism about data policies and the ways in which marketers use their information.

Advertising : Technology : Marketing

News

Nike’s latest sneaker is for ‘doing nothing’

The Nike Offline mule subverts the brand’s iconic ‘Just Do It’ slogan in favour of active deceleration.

Shoes : Trainers : Advertising

News

Realness reigns with Burger King’s mouldy Whopper

Burger King has launched a shock-factor campaign to shed light on the removal of artificial preservatives in its products.

Food : Drinks : Health

News

Love Sleep is night-time self care for sensuality

The new range from This Works promotes the bedroom as a space for relaxation and intimacy – and an antidote to digital connectivity.

Health : Wellness : Sex

Viewpoints

TikTok is the future of global marketing

Influencer marketing expert Alessandro Bogliari examines how TikTok can be used for self-expression, values-based marketing and political conversat...

Youth : Media : Technology

News

Equinox promotes healthy self-obsession

The lifestyle fitness brand is encouraging people to become the best version of themselves through acts of self-devotion.

Health : Wellness : Advertising

News

Copenhagen Metro celebrates the serendipity of travel

Humorous ads celebrate the city’s new Metro line, which will connect 85% of its population.

Advertising : Mobility : Transport

News

Vienna’s tourism board highlights the city’s faults

The Unrating Vienna campaign addresses the impact that online ratings can have on the tourism industry.

Travel : Tourism : Online Rating

News

Burger King uses AR to troll its rivals

By pointing their phone at the ads of Burger King competitors and engulfing the billboards in virtual flames, consumers get a free meal.

Food : Advertising : Loyalty

News

Nike highlights the phenomenal women of South Korea

For International Women’s Day, the sports brand has partnered with local athletes, celebrities and K-Pop stars.

Female Futures : Sport : Culture

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