Eye-catching: Ad stops passers-by in their tracks

Hamburg – A new bus stop advert aims to increase awareness of domestic violence by changing when people look away.

The Amnesty International ad featuring what seems to be a ‘happy couple’ aims to highlight the fact that most domestic abuse happens when nobody is watching.

To demonstrate this, an eye-tracking camera recognises whether people are looking directly at it. If not, the picture changes to that of a man hitting his wife.

The advert waits a few seconds for the message to sink in, and then the couple stops fighting and do their best to look normal.

LS:N Global has recently reported on the positive effects of emotions in adverts. For more details, read our recent Insight News on the subject.