EquiHybrid Beings EquiHybrid Beings
EquiHybrid Beings EquiHybrid Beings
EquiHybrid Beings EquiHybrid Beings

Sense of balance: Skincare line merges science and tradition

23 : 04 : 2014 Alchemy : London : Beauty Packaging

London – Ada Ooi grew up in Hong Kong, a city of opposites where technology and tradition sit side by side. 

Inspired by the principles of apothecary but with a scientific approach, Ooi created 001, a line of ‘equihybrid’ skincare products that seeks to return skin to its natural equilibrium.

001, which launched in January, takes the natural ingredients that are found in traditional treatments, such as lavender and algae, and combines them with the knowledge of the skin that comes from biochemistry. Each product comes with usage advice, such as how to massage cream into the skin for the best benefits.

The packaging in dark brown apothecary bottles and minimalist labels is reminiscent of our Dark Alchemy design direction, which examines the rise of ancient symbols in beauty packaging. 

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