Save the world

05.08.2016 Halfpops : Marketing : Coders
Halfpocalypse by Half Pops, US

US ­– Snack brand Halfpops is reaching out to coders with a tongue-in-cheek campaign.

  • The broder (bro-meets-coder) has emerged as an aspirational identity in the age of the entrepreneur
  • Broder comedy has been popularised by award-winning shows such as HBO’s Silicon Valley

Halfpocalyspe is tapping into broder culture with a campaign and short film that examines a dystopian future in which artificially intelligent machines rule the world.

Coders, according to Halfpops, are mankind’s greatest hope for survival in this scenario, and the brand has made a pact with developers across north America to keep them topped up with snacks in exchange for their world-saving skills.

It is also calling on ‘developers, code ninjas and white-hat hackers’ to enter its coding competition to be in with a chance of winning a month’s supply of flavoured, half-popped popcorn.

The Big Picture

Brands are increasingly making consumers work for their attention rather than bombarding them with information. Find out more in our Anti-authenticity Marketing macrotrend.

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