Tribes

Neo-collectivists

Communities

Neo-collectivists

As we move from an individually minded society to a collective one, we meet the community championing new ways of sharing, caring and collaborating.
Community : Neo-collectivism : Network
What will wellness look like in 2030?

Big Ideas

What will wellness look like in 2030?

Through the lens of a fictional future scenario, we ask how brands in 2030 will redefine wellness, negate collective burnout and help us embrace ou...
Far Futures : Health : Wellness
The Tribe: The Uncoupled

News

The Tribe: The Uncoupled

Coinciding with our new macrotrend Uncoupled Living, our latest Tribe gets to know the people choosing to embrace singledom, polyamory and platonic...
Tribes : Identity : Uncoupled
Consumer 2020

Macro Trends

Consumer 2020

In the next decade, brands need to prepare for consumers who are abandoning traditional institutions, seeking comfort in safe spaces and reassert...
Youth : Purpose : Belonging
Meet our Mexican Luxurians

News

Meet our Mexican Luxurians

Global – This tribe of luxury consumers support local designers, connect with the region’s culture and approach luxury with Mexico in mind.
Luxury : Fashion : Retail
Meet the Skinthuisiast beauty tribe

News

Meet the Skinthuisiast beauty tribe

London – While most consumers don't know what niacinamide or mica is, the Skinthusiasts beauty tribe do.
Beauty : Packaging : Wellness
Nigerian beauty

News

Nigerian beauty

Nigeria – Kenzo’s new quarterly publication captures the energy of young Nigerian communities.
Kenzo : Luxury Futures : Youth Culture
Anti-luxurians

Communities

Anti-luxurians

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consum...
Anti-luxurians : Fashion : Anti-authenticity
Preview: Waste Warriors

News

Preview: Waste Warriors

Global – Waste Warriors looks at people taking mindful consumption to new levels, producing just a few scraps of rubbish each month.
Waste Warriors : Zero Waste : Psychographics
Net-A-Porter: Social shopping

Viewpoints

Net-A-Porter: Social shopping

The future of online retail is social, says Net-A-Porter's vice president of social commerce Sarah Watson and creative director of social commerce ...
The Net Set : Net-A-Porter : Social Shopping
Celebrating Africa

News

Celebrating Africa

London – Digital platform Nataal celebrates contemporary African culture through the best in fashion, music and art.
New Emerging Affluents : Africa : Digital Platform
Consumer Futures Webinar

Viewpoints

Consumer Futures Webinar

In the latest instalment of our webinar series LS:N Global editor-in-chief Martin Raymond and insight editor Peter Firth examine the rapidly changi...
Consumer Futures : Tribes : Webinar
Ethnographic vanity room

News

Ethnographic vanity room

As part of this year’s Beauty Forum, The Future Laboratory has developed a new way of experiencing consumer insights.
Ethnographic Vanity Room : Beauty Futures Forum : The Future Laboratory
Material Generation D

Big Ideas

Material Generation D

US – Marketing agency Deep Focus reveals that nearly two-thirds (60%) of 7–17-year-olds prefer products to experiences.
Generation D : Millenials : Gen D
Debenhams records astonishing suit sales as Britain's men get smarter

Big Ideas

Debenhams records astonishing suit sales as Britain's men get smarter

The traditional suit is enjoying an unprecedented sales boom in the UK as British men buy into popular culture’s increasingly sartorial style.
Debenhams : Sartorial Style : New Gents
Height of luxury: Forum offers a sumptuous treat

News

Height of luxury: Forum offers a sumptuous treat

Height of luxury: Forum offers a sumptuous treat
Q&A : Luxury Report : Markets
Luxury Forum: Event examines emerging trends

News

Luxury Forum: Event examines emerging trends

Luxury Forum: Event examines emerging trends
Interior Design : Philip Handford : Tribes
Last Chance Travel & Hospitality

Micro Trends

Last Chance Travel & Hospitality

In a world in which wild places and wild things are threatened by climate change and the resource and food demands of 7bn humans, a new travel move...
Tourism : Destinations : Trekking
Seth Godin : Channelling the power of consumer tribes

Viewpoints

Seth Godin : Channelling the power of consumer tribes

Author Seth Godin talks about channelling the power of consumer tribes. 
Culture : Marketing : Seth Godin
Loading...
You have 3 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more