Preview: Waste Warriors

19.04.2016 Waste Warriors : Zero Waste : Psychographics
Claire Sancelot, Waste Warrior tribe film by Gloria Kurnik and James Maiki

Global – In our latest tribe Waste Warriors we look at people who take mindful consumption to a new level, producing just a few scraps of rubbish each month. 

  • Waste Warriors are extremely thoughtful when it comes to what they buy and like brands that are committed to cutting down on waste in their supply chain
  • They are motivated, disciplined and inventive people who form part of a growing online community who share tips and second-hand products 

About one-third of the food produced for human consumption each year is lost or wasted, according to the United Nations Environment Programme (UNEP). In developing countries this food loss is linked to constraints in harvesting techniques and storage, but in developed countries, consumer behaviour plays a key role.

A growing number of concerned citizens are finding surprisingly simple ways to reduce their rubbish, from creating their own make-up to growing their own vegetables, and connecting with like-minded people to share their possessions. Together they make up the Waste Warriors tribe.

The Big Picture

We travel to New York, Kuala Lumpur and Melbourne to meet three Waste Warriors, each of whom have cultivated their own unique approach to producing zero waste or living plastic-free.

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