Meet our Mexican Luxurians

10.07.2017 Luxury : Fashion : Retail
Film by Alejandro Avendaño, edited by James Maiki

Global – This tribe of luxury consumers supports local designers, connects with the region’s culture and approaches luxury with Mexico in mind.

Mexico is changing, and this is reflected in increased coverage of issues concerning the region in news media. Mexican fashion designers are finding success with statement pieces such as Anuar Layon’s Mexico is the Shit jacket, and a new-found sense of patriotism is sweeping the country.

Our Mexican Luxurians have a ‘consume local’ mindset and engage with the country’s rich artisanal culture. Marcela Solana, a Puebla-based fashion lecturer, believes that Mexico is an underrated country with lots to offer and and has lined her walls with artworks by local artists.

Tulum-based operating director of Slow Hospitality Juan Paplo Heredia says the idea of a trip to Oaxaca to buy textiles has suddenly become an appealing option. Deya Tarno, a fashion retailer and entrepreneur based in Monterrey, likes to champion local Mexican designers through her sense of style.

The Big Picture

  • Brands must move away from relying on traditional luxury markets such as the US and China. For more on the emerging luxurian mindset in Mexico, read our latest Tribe
  • For more on the changing face of luxury, purchase our Luxury Futures Report 2017
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