Meet our Mexican Luxurians
Juan Pablo

Meet our Mexican Luxurians

Global – This tribe of luxury consumers support local designers, connect with the region’s culture and approach luxury with Mexico in mind.

Article/21557 c34
Film by Alejandro Avendaño, edited by James Maiki

Global – This tribe of luxury consumers supports local designers, connects with the region’s culture and approaches luxury with Mexico in mind.

Mexico is changing, and this is reflected in increased coverage of issues concerning the region in news media. Mexican fashion designers are finding success with statement pieces such as Anuar Layon’s Mexico is the Shit jacket, and a new-found sense of patriotism is sweeping the country.

Our Mexican Luxurians have a ‘consume local’ mindset and engage with the country’s rich artisanal culture. Marcela Solana, a Puebla-based fashion lecturer, believes that Mexico is an underrated country with lots to offer and and has lined her walls with artworks by local artists.

Tulum-based operating director of Slow Hospitality Juan Paplo Heredia says the idea of a trip to Oaxaca to buy textiles has suddenly become an appealing option. Deya Tarno, a fashion retailer and entrepreneur based in Monterrey, likes to champion local Mexican designers through her sense of style.

The Big Picture

  • Brands must move away from relying on traditional luxury markets such as the US and China. For more on the emerging luxurian mindset in Mexico, read our latest Tribe
  • For more on the changing face of luxury, purchase our Luxury Futures Report 2017
Discover More News
Cannes Lions 2024 daily recap: Reddit’s recipe for authenticity

News

Cannes Lions 2024 daily recap: Reddit’s recipe for authenticity

Cannes Lions, the premier advertising and marketing festival, has returned to Le Palais des Festivals et des Congrès for its 71st edition.
Cannes Lions 2024 : Advertising : Creativity
Luna Daily launches Motherhood pregnancy and post-birth collection

News

Luna Daily launches Motherhood pregnancy and post-birth collection

Microbiome-balancing bodycare brand Luna Daily has launched a Motherhood collection, developed to support skin through pregnancy and post-birth.
Health : Wellness : Packaging
Strange Water unveils healthy sparkling coconut water

News

Strange Water unveils healthy sparkling coconut water

Strange Water has launched a new line of canned coconut water, offering a refreshing twist on a beloved natural beverage.
Food : Drink : Packaging
Stat: Older workers are key to the UK’s economic growth

News

Stat: Older workers are key to the UK’s economic growth

The UK’s economic future hinges on mobilising its older workforce, according to a report by the Centre for Ageing Better (CAB). 
Finance : Cost Of Living : Economy
Walmart celebrates Black fathers as superheroes in Father’s Day campaign

News

Walmart celebrates Black fathers as superheroes in Father’s Day campaign

Walmart, in collaboration with culture-first advertising agency Contender, has unveiled the latest ad for its Black and Unlimited initiative.
Retail : Advertising & Branding : Society
Allgood imagines a low-carb but high-impact pizza concept

News

Allgood imagines a low-carb but high-impact pizza concept

Carblo is a conceptual food brand seeking to make low-carb living exciting and enjoyable, with a playful 1990s-inspired aesthetic.
Food : Health & Wellness : Design
Palazzo Bottega Veneta opens as cultural hub in Venice

News

Palazzo Bottega Veneta opens as cultural hub in Venice

Luxury fashion house Bottega Veneta has opened the doors to an appointment-only 15th-century gothic palace in Venice’s Cannaregio district.
Luxury : Travel & Hospitality : Retail
Stat: Amex report reveals young travellers prioritise concerts and festivals for summer travel plans

News

Stat: Amex report reveals young travellers prioritise concerts and festivals for summer travel plans

American Express has released a report, revealing that younger people are prioritising travel, dining and entertainment experiences this summer.
Society : Travel & Hospitality : Finance
Kopparberg launches UPF40 football shirts to promote sun safety during Euros

News

Kopparberg launches UPF40 football shirts to promote sun safety during Euros

As the UEFA European Football Championship approaches, Kopparberg is tackling sun safety with the launch of UPF40 football shirts.
SPF : Advertising & Branding : Alcohol
Jouissance fragrances are inspired by erotic literature

News

Jouissance fragrances are inspired by erotic literature

London-based fragrance brand Jouissance is launching a trio of scents inspired by erotic literature.
Beauty : Pop-culture & Media : Society
You have 2 free News articles remaining. Sign up to LS:N Global to get unlimited access to all articles.
BECOME A MEMBER
SIGN IN

What do we use cookies for?

We use cookies to enable the use of our platform’s paid features and to analyse our traffic. No personal data, including your IP address, is stored and we do not sell data to third parties.

Learn more