Consumer 2020
In the next decade, brands need to prepare for consumers who are abandoning traditional institutions, seeking comfort in safe spaces and reasserting their sense of national pride.
By Maks Fus Mickiewicz, Jessica Smith and Karli-jade Fontiverio-Hylton
:strip_exif():strip_icc()/filestorage/images/79096/db8c4152470529-5911ed2772895-1.jpg)
WANT TO READ MORE?
BECOME A MEMBER TODAY
Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Already a member? Click here to log in.
:strip_exif():strip_icc()/filestorage/images/125001/11-fluz-cashback-queen.jpg)
:strip_exif():strip_icc()/filestorage/images/120365/ntk-video-template.png)
:strip_exif():strip_icc()/filestorage/images/121960/lsn-video-template.png)
:strip_exif():strip_icc()/filestorage/images/124505/airbnb-s-icons-programme.png){kind=icon}
:strip_exif():strip_icc()/filestorage/images/120808/rcc-dts-home-29.jpg)
:strip_exif():strip_icc()/filestorage/images/120740/i2a1591.jpg)
:strip_exif():strip_icc()/filestorage/images/123220/670905.jpg)
:strip_exif():strip_icc()/filestorage/images/123929/675738.jpg)
:strip_exif():strip_icc()/filestorage/images/124414/240116-hs-nil-shot-09-033-v2.jpg)
:strip_exif():strip_icc()/filestorage/images/121313/florasis-cosmetics.jpg)