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YouTubers use ad-tivism to support black communities
Young people are hacking streaming sites to donate advertising revenue to Black Lives Matter.
Media
:
Society
:
Youth
News
A news-first social network empowering its users
WT.Social, created by founder of Wikipedia Jimmy Wales, is taking a stand against data-driven business models.
Media
:
Technology
:
Social Media
News
Preview: The Focus Filter
London – The Future Laboratory introduces The Focus Filter, one of three macrotrends that we presented at our Trend Briefing 2017.
The Focus Filter
:
Macrotrend
:
Trend Briefing 2017
Big Ideas
Guilty Generation M
Global – A new study from Harris Poll reveals the rise of Generation M (for mobile), a growing demographic of hyper-connected professionals mixing ...
Gen M
:
MobileIron
:
Bleisure
News
Gripping stuff: Watch company lends designs to handrails
Gripping stuff: Watch company lends designs to handrails
Watches
:
Jewellery
:
Marketing
Big Ideas
Lifestyle brands venture into French territory
Lifestyle brands venture into French territory
Magazine
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Publishing
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Pinterest
News
Fragrant feeling: Burberry in tune with UK band
Fragrant feeling: Burberry in tune with UK band
Fragrance
:
Merging
:
Content
Big Ideas
Beauty sales healthy, but price remains key
Beauty sales healthy, but price remains key
Nielsen
:
Personal Recommendations
:
Recession
Big Ideas
Team Tango
Global – Adidas is introducing its own network of dark social influencers, known as Tango Squads.
Anti-authenticity Marketing
:
Adidas
:
Dark Social
Big Ideas
Beauty news
Global – Condé Nast is launching a beauty newsletter that each of its women’s publications will take turns to edit.
Branded Content
:
Condé Nast
:
Media House
Big Ideas
Dollar Shave Club sharpens up razor retailing
Dollar Shave Club sharpens up razor retailing
Dollar Shave Club
:
Razor
:
Value
Big Ideas
Foods that target children are under fire in the US
Foods that target children are under fire in the US
Kelloggs
:
General Mills
:
Cereal
News
Stat: Most American consumers are no longer affected by influencers
A new survey released in April 2023 by content agency EnTribe shows that American consumers are dramatically losing faith in social media influencers.
Retail
:
Media & Entertainment
:
Society
News
Depop spotlights its most unique sellers
London – In its first ever global campaign, the online marketplace is drawing on the app biographies of its most creative users for adve...
Fashion
:
Retail
:
Youth
News
Skip this
UK – Hotels.com has applied a literal form of ad-skipping in its latest campaign featuring brand mascot Captain Obvious.
Mimicry Marketing
:
Internet Marketing
:
Unskippable
News
Ground control: British Airways recreates flight using projection-mapping
London – delic has marked its inaugural commercial flight from London to Singapore with a video created using projection-mapping.
British Airways
:
Projection Mapping
:
Projection Artworks
Macro Trends
Freesumerism
As the cost of everything tends towards zero, the growing trend for Freesumerism is seeing the notion of value undergoing a major shift. Smart bran...
Free
:
Consumerism
:
Buying
Big Ideas
Ad-free social network catches on with consumers
Ello is a minimalist, ad-free social network that is attracting thousands of requests for its invitation-only beta site.
The Dawn Of The Mega-systems
:
Social Networking
:
Facebook
Big Ideas
Sri Lankan newspaper launches mosquito-repellent edition
Sri Lankan newspaper Mawbima has created the world’s first mosquito-repellent newspaper.
Brandstanding
:
Print Media
:
Vernacular Vibe
Big Ideas
Alcohol marketers in Malaysia think beyond print
Alcohol marketers in Malaysia think beyond print
Malaysia
:
Kuala Lumpur
:
Muslims
Big Ideas
Festival of Marketing Review
Truth in advertising, the potential of dark social and the problem with stereotypes were just some of the themes at this year’s Festival of Marketing.
Festival Of Marketing
:
Trust
:
Influencer Marketing
News
Foresight Friday: Marta Indeka, senior foresight analyst
Every Friday, The Future Laboratory team offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, s...
Foresight
News
Who are the Beauty Backlashers?
Global – This tribe of beauty enthusiasts is actively searching for brands, products and processes that enable them to express their love of cosmet...
Beauty
:
Wellness
:
Narratives
Big Ideas
Sober judgement
UK – Brewing company Heineken has published new research showing there is a shift towards moderate drinking among British Millennials.
Heineken
:
Beer
:
The Optimised Self
Big Ideas
Americans increasingly concerned about online privacy and personal data security
A new study from Pew Research Center highlights American consumers’ concerns about privacy online and the security of their personal information.
Pew Research Center
:
Online Privacy
:
The Dawn Of The Mega-systems
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